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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

Unlocking the Potential of Data through Artificial Intelligence

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year we have seen many Hollywood movies released, such as CHAPPiE and Ex Machina, which are set in the near future and…Read More»

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Data-driven digital marketing is big business. According to eMarketer some 55% of  all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guesswork. By 2016 that number is expected to rise to 63%…Read More»

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it. (By Rhonda Shantz, VP of Marketing) Programmatic is no longer a fringe method of buying media – most digital marketers are taking advantage of its unique…Read More»

Will Big Data Help End Discrimination—Or Make It Worse?

Will Big Data Help End Discrimination—Or Make It Worse?

The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture. For consumers, that means more relevant advertising…Read More»

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn. No doubt many in the industry will…Read More»