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Will Big Data Help End Discrimination—Or Make It Worse?

Will Big Data Help End Discrimination—Or Make It Worse?

The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture.

For consumers, that means more relevant advertising…read more»

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn.

No doubt many in the industry…read more»

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»

10 US Adtech Companies Under the Microscope

10 US Adtech Companies Under the Microscope

The robots are taking over advertising. They buy and sell slots in nanoseconds, based on algorithms that track and describe the user making the click. All of this makes adtech a very hot space right now. In fact, it’s believed to be $50 billion of the $145 billion global digital…read more»

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»