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Thought Leadership at Rocket Fuel
CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

Tech-driven ad companies that have focused on selling media are beginning to change their approach, assisted by a growing preference among marketers that use automated ad-sales technology to control the process themselves. As a result, companies that once used their technologies in-house to package ad…read more»

Time for Digital Marketers to Get on the Programmatic Train

Time for Digital Marketers to Get on the Programmatic Train

(By Dominic Trigg, Vice President and Managing Director, Europe) It is a challenge for marketers to keep up-to-date with technological advances in digital marketing as the industry continues to innovate. Programmatic buying and real-time bidding have changed the face of the digital media market, however…read more»

Watch: George John on Bloomberg West

Watch: George John on Bloomberg West

Unless you're a Big Data expert, the pace at which the world is shifting to programmatic is pretty hard to believe. That's why companies that deal in helping industries mine unique insights from Big Data have a lot of explaining to do. In the realm…read more»

Rocket Fuel: The Possibilities of Programmatic

Rocket Fuel: The Possibilities of Programmatic

(By Joel Christie, Director of Client Strategy) Retailers use Big Data in many ways to ensure they are delivering the best customer service and experience and to ultimately drive business performance. Loyalty programmes capture data that provides an understanding of what a customer purchases regularly…read more»

GMA: Artificial Intelligence – Why is it a Hot Topic for 2014?

GMA: Artificial Intelligence – Why is it a Hot Topic for 2014?

(By Dominic Trigg, SVP & MD, Europe) It’s been no surprise to me to see the topic of Artificial Intelligence (AI) being talked about more and more within the media of late. They are the words on everyone’s lips and it is shaping up to…read more»