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Thought Leadership at Rocket Fuel
10 US Adtech Companies Under the Microscope

10 US Adtech Companies Under the Microscope

The robots are taking over advertising. They buy and sell slots in nanoseconds, based on algorithms that track and describe the user making the click. All of this makes adtech a very hot space right now. In fact, it’s believed to be $50 billion of the $145 billion global digital…read more»

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices  that they’re using to do it.

The reason is simple; if marketers can track…read more»

CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

CMO Today: “Ad Tech” Companies Are Selling More Ad Tech

Tech-driven ad companies that have focused on selling media are beginning to change their approach, assisted by a growing preference among marketers that use automated ad-sales technology to control the process themselves. As a result, companies that once used their technologies in-house to package ad…read more»

Time for Digital Marketers to Get on the Programmatic Train

Time for Digital Marketers to Get on the Programmatic Train

(By Dominic Trigg, Vice President and Managing Director, Europe) It is a challenge for marketers to keep up-to-date with technological advances in digital marketing as the industry continues to innovate. Programmatic buying and real-time bidding have changed the face of the digital media market, however…read more»