Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.
The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»
Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.
With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»
Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).
The deal is significant because both Rocket Fuel and [x+1] have established themselves as…read more»
Automated ad-buying platform Rocket Fuel has acquiredX+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today.
Programmatic ad network Rocket Fuel has reached a deal to buy [x+1], an older ad tech firm with a dual demand-side platform (DSP) and data-management platform (DMP) offering. The estimated value of the deal is $230 million.
The acquisition brings Rocket Fuel a strong direct-to-advertiser…read more»