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Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Machine Intelligence Takes Hold; The Next Big Programmatic Thing

Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep learning” players whose more…read more»

Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.

The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»

Sep 08, 2014 / Big data, Data, Media, Offline, Origin, Site
Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.

With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»

Sep 08, 2014 / Big data, Data, Media, Offline, Origin, Site