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News

Data Fuels INDYCAR's

Data Fuels INDYCAR's "Rivals" Campaign

INDYCAR wanted to better determine which audiences followed the open-wheel racing organization and which ones were likely to do so in the future. Knowing these target markets would help it drive TV viewership and ratings, as well as ticket sales, during its 2014 Verizon INDYCAR…Read More»

The Quantified Self - Measuring To Curate Your Life

The Quantified Self - Measuring To Curate Your Life

Before you decide how to Curate You Life,  you need to have some solid data. How many hours a day do you spend walking? Sleeping? Meditating,  Lower your heart rate?  Until rather, measuring that kind of activity simply wasn’t practical.  But all that changed back in…Read More»

What's Next for Marketers in the 'Age of Artificial Intelligence'?

What's Next for Marketers in the 'Age of Artificial Intelligence'?

(By George John, Chairman) I’m sure many people would be surprised by the comment that their computer knows them better than their friends and family. But a recent study from Stanford and Cambridge Universities has revealed this is true. In fact, researchers found that using Artificial…Read More»

Is Big Data Living Up to its Big Hype?

Is Big Data Living Up to its Big Hype?

For the last couple of years every media and advertising conference had at least one track or speaker on big data, ‘the new oil’, ‘a foundational mega trend’ or the perennially overused ‘like teenage sex’… While the ‘experts’ argue over the exact definition of big…Read More»

How Marketers Can Drive Seasonal Sales With Intent Data

How Marketers Can Drive Seasonal Sales With Intent Data

Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. —  based on specific audience attributes. A survey from RocketFuel showed that 70% of their survey respondents…Read More»

Feb 23, 2015 / Big data, Research