Facebook has acquired online video advertising platform LiveRail for a reported £233 million.
Founded in 2007, LiveRail allows brands to serve better ads in the videos that appear on their websites and apps. The tech start-up also provides marketers with access to premium video records…read more»
Unless you're a Big Data expert, the pace at which the world is shifting to programmatic is pretty hard to believe. That's why companies that deal in helping industries mine unique insights from Big Data have a lot of explaining to do. In the realm…read more»
As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.
In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his…read more»
An internet surfer clicks his mouse in London, and an electrical impulse shoots down his phone line. The signal then flits along a copper wire to his telephone exchange, before being fired at near light-speed via a fibre-optic line to a cable buried under a…read more»
(By Dominic Trigg, SVP & MD, Europe) It’s been no surprise to me to see the topic of Artificial Intelligence (AI) being talked about more and more within the media of late. They are the words on everyone’s lips and it is shaping up to…read more»