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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

Is Big Data Living Up to its Big Hype?

Is Big Data Living Up to its Big Hype?

For the last couple of years every media and advertising conference had at least one track or speaker on big data, ‘the new oil’, ‘a foundational mega trend’ or the perennially overused ‘like teenage sex’… While the ‘experts’ argue over the exact definition of big…Read More»

How Marketers Can Drive Seasonal Sales With Intent Data

How Marketers Can Drive Seasonal Sales With Intent Data

Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. —  based on specific audience attributes. A survey from RocketFuel showed that 70% of their survey respondents…Read More»

Feb 23, 2015 / Big data, Research
Fitness Self Trackers and Wearables Merge

Fitness Self Trackers and Wearables Merge

According to Rocket Fuel’s Quantified Self (QS) Digital Tools Survey for Consumer Packaged Goods (CPG) companies, 31% of all U.S. consumers use a QS tool to track their health and fitness, food, diet, sleep, and/or mood. These include smart watches, wearable fitness trackers, and apps…Read More»

Feb 06, 2015 / Big data, Cpg, Digital-marketing
Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Data-driven digital marketing is big business. According to eMarketer some 55% of  all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guesswork. By 2016 that number is expected to rise to 63%…Read More»

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it. (By Rhonda Shantz, VP of Marketing) Programmatic is no longer a fringe method of buying media – most digital marketers are taking advantage of its unique…Read More»