ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Thought Leadership at Rocket Fuel
Watch: George John on Bloomberg West

Watch: George John on Bloomberg West

Unless you're a Big Data expert, the pace at which the world is shifting to programmatic is pretty hard to believe. That's why companies that deal in helping industries mine unique insights from Big Data have a lot of explaining to do. In the realm…read more»

B2B Marketing: Facebook Acquires LiveRail, Dominic Trigg Weighs In

B2B Marketing: Facebook Acquires LiveRail, Dominic Trigg Weighs In

Facebook has acquired online video advertising platform LiveRail for a reported £233 million.

Founded in 2007, LiveRail allows brands to serve better ads in the videos that appear on their websites and apps. The tech start-up also provides marketers with access to premium video records…read more»

Jul 03, 2014 / , Big data, Branding, Data, Video
Define It - What Is Programmatic Buying? George John Weighs In

Define It - What Is Programmatic Buying? George John Weighs In

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his…read more»

Don Draper? No Way He Could Sell 3 Trillion Ads a Year

Don Draper? No Way He Could Sell 3 Trillion Ads a Year

An internet surfer clicks his mouse in London, and an electrical impulse shoots down his phone line. The signal then flits along a copper wire to his telephone exchange, before being fired at near light-speed via a fibre-optic line to a cable buried under a…read more»

May 12, 2014 / Big data
GMA: Artificial Intelligence – Why is it a Hot Topic for 2014?

GMA: Artificial Intelligence – Why is it a Hot Topic for 2014?

(By Dominic Trigg, SVP & MD, Europe) It’s been no surprise to me to see the topic of Artificial Intelligence (AI) being talked about more and more within the media of late. They are the words on everyone’s lips and it is shaping up to…read more»