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Thought Leadership at Rocket Fuel
Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

The New Rocket Fuel: Questions For CEO George John And [X+1] CEO John Nardone

Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.

The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»

Sep 08, 2014 / Big data, Data, Media, Offline, Origin, Site
Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel Announces Completion of [x+1] Acquisition

Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.

With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»

Sep 08, 2014 / Big data, Data, Media, Offline, Origin, Site
Industry Reacts to Rocket Fuel's Acquisition of [x+1]

Industry Reacts to Rocket Fuel's Acquisition of [x+1]

Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).

The deal is significant because both Rocket Fuel and [x+1] have established themselves as…read more»

Rocket Fuel Buys [X+1] For $230 Million

Rocket Fuel Buys [X+1] For $230 Million

Automated ad-buying platform Rocket Fuel has acquiredX+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today.

The X+1 acquisition is aimed at bringing a core…read more»