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How Marketers Can Drive Seasonal Sales With Intent Data

How Marketers Can Drive Seasonal Sales With Intent Data

Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. —  based on specific audience attributes.

survey from RocketFuel showed that 70% of their survey…read more»

Feb 23, 2015 / Big data, Research

Fitness Self Trackers and Wearables Merge

Fitness Self Trackers and Wearables Merge

According to Rocket Fuel’s Quantified Self (QS) Digital Tools Survey for Consumer Packaged Goods (CPG) companies, 31% of all U.S. consumers use a QS tool to track their health and fitness, food, diet, sleep, and/or mood. These include smart watches, wearable fitness trackers, and apps…read more»

Feb 06, 2015 / Big data, Cpg, Digital marketing

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Rocket Fuel Brings Artificial Intelligence to Marketing Effectiveness

Data-driven digital marketing is big business. According to eMarketer some 55% of  all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guesswork. By 2016 that number is expected to rise to 63%…read more»

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Rocket Fuel's Shantz: Leverage AI or Miss Out On Big Data Opportunities

Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it.

(By Rhonda Shantz, VP of Marketing) Programmatic is no longer a fringe method of buying media – most digital marketers are taking advantage of its unique…read more»

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

(By Dominic Trigg, Vice President and Managing Director, Europe) The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. But the cost of a 30 second…read more»