31 percent of Americans currently use ‘quantified self’ tools to track their health and fitness, from smart watches and wearable fitness trackers to smartphone apps, a new report has revealed.
The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture.
For consumers, that means more relevant advertising…read more»
(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»
Programmatic buying has burst onto the advertising world in the past couple of years but many marketers lack confidence and understanding of this fast-moving area, according to an analysis of popular articles on warc.com during 2014.
The most-read programmatic article was Warc's own Programmatic…read more»
(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»