Dynamic creative offers advertisers the ability to transform generic messages into personalized advertising by changing the creative elements of the ad — i.e., headlines, ad message, background image, calls-to-action, etc. — based on specific audience attributes.
According to Rocket Fuel’s Quantified Self (QS) Digital Tools Survey for Consumer Packaged Goods (CPG) companies, 31% of all U.S. consumers use a QS tool to track their health and fitness, food, diet, sleep, and/or mood. These include smart watches, wearable fitness trackers, and apps…read more»
Data-driven digital marketing is big business. According to eMarketer some 55% of all digital advertising dollars will be driven by programmatic initiatives in 2015 where computer speed and machine learning take precedence over human guesswork. By 2016 that number is expected to rise to 63%…read more»
Programmatic is no longer a fringe method of buying media - most digital marketers are taking advantage of it.
(By Rhonda Shantz, VP of Marketing) Programmatic is no longer a fringe method of buying media – most digital marketers are taking advantage of its unique…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. But the cost of a 30 second…read more»