Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»
Rocket Fuel closed on its acquisition of [x+1] Friday, transforming itself from what was primarily an ad network company into a credible platform play focused on the software-as-a-service opportunity in programmatic marketing.
The new Rocket Fuel has far more of the attributes of a "programmatic marketing…read more»
Rocket Fuel, which brands itself as an "Artificial Intelligence" company, focuses on building technology that learns, in real time, which ads are working for clients and which ads aren't working.
With the addition of [x+1]'s data management tools, Rocket Fuel can not only expand its…read more»
Programmatic ad platform Rocket Fuel this week announced its intention to acquire [x+1] for roughly $230 million. [x+1] is a demand-side platform (DSP) that also has a data management platform (DMP).
The deal is significant because both Rocket Fuel and [x+1] have established themselves as…read more»
Automated ad-buying platform Rocket Fuel has acquiredX+1, an ad-tech firm offering data-management capabilities and an ad-buying tool of its own, for approximately $230 million, the company announced today.