It’s a mobile world and Rocket Fuel wants a piece of it.
The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile…read more»
With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.
As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»
The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»