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Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying

Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying

Following Nielsen's announcement Wednesday that it is acquiring data management platform (DMP) eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive hedge by the TV industry's currency researcher, to a formal recognition that data-based audience targeting is the future coin of a programmatic media-buying…Read More»

Mar 12, 2015 / Brand metrics
Rocket Fuel Homes In On Location Data With Offline Measurement Tool

Rocket Fuel Homes In On Location Data With Offline Measurement Tool

It’s a mobile world and Rocket Fuel wants a piece of it. The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile…Read More»

18 Quotes on Programmatic Advertising

18 Quotes on Programmatic Advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures. As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…Read More»

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today by…Read More»