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Thought Leadership at Rocket Fuel
18 Quotes on Programmatic Advertising

18 Quotes on Programmatic Advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.

As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»