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Thought Leadership at Rocket Fuel
Advertising Trade Bodies Plan Ad Fraud Crackdown

Advertising Trade Bodies Plan Ad Fraud Crackdown

Three major U.S. advertising trade bodies plan to join forces to help stamp out online ad fraud, the groups announced Tuesday morning.

Representatives from The American Association of Advertising Agencies, Association of National Advertisers, and Interactive Advertising Bureau took to the stage at the IAB’s…read more»

Sep 30, 2014 / Brand safety, Security
Online Ad Firms Promise Fraud Offensive

Online Ad Firms Promise Fraud Offensive

Once upon a time, ad vendors’ sales pitches promised their campaigns were more effective than their competitors’. Now they promise they’re less susceptible to fraud.

Last week, for example, programmatic ad buying company Rocket Fuel admitted its clients are concerned about the quality of the…read more»

Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & Associates, asked the panelists whether or not they…read more»

Ad Fraud Has a Chicken Little Problem

Ad Fraud Has a Chicken Little Problem

The ad industry often mischaracterizes ad fraud as something akin to cancer: Ad fraud happens when bad actors on the margins behave badly. Instead, White argued that fraud always appears when a market creates the sort of environment that lets it thrive. Digital advertising, which is filled…read more»

Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients.

CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a…read more»