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Lessons Learned: Ad Fraud Is a Big Issue That Doesn’t Need to Be a Big Problem

Lessons Learned: Ad Fraud Is a Big Issue That Doesn’t Need to Be a Big Problem

(By Andy McNab, Managing Director, UK) The past year has been somewhat tumultuous for the online advertising industry. 2014 saw the ad fraud phenomenon reach new heights with the IAB estimating that fraudsters would cost advertisers £6.5 billion ($11 billion) over the year. This represented…read more»

Feb 09, 2015 / Brand safety, Security

5 New Year's Resolutions For Ad Tech

5 New Year's Resolutions For Ad Tech

(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»

Battling the Bots: Taking the Fight to the £6.5 Billion Ad Fraud Problem

Battling the Bots: Taking the Fight to the £6.5 Billion Ad Fraud Problem

With the global digital ad spend expected to be worth $121 billion in 2014, representing 23% of the total global ad spend, it is little wonder that criminals are trying their luck at getting hold of a piece of the pie.  With the industry continuing…read more»

Nov 13, 2014 / Brand safety, Security

Rocket Fuel Offers Free Ad Fraud Detection Tool

Rocket Fuel Offers Free Ad Fraud Detection Tool

Rocket Fuel, the online ad network and technology firm, is giving away a new tool it says marketers can use to judge which of their vendors are selling them the most “high-risk” traffic.

The company hopes marketers will use its “Traffic Scanner” service across all…read more»

Nov 04, 2014 / Brand safety, Security

Rocket Fuel — the Adtech Company Pilloried for Allegedly Serving Ads to Bots — is Fighting Back

Rocket Fuel — the Adtech Company Pilloried for Allegedly Serving Ads to Bots — is Fighting Back

When George John, the CEO of adtech company Rocket Fuel, clicked on to the Financial Times website on the morning of May 26 this year he was “dumbstruck.” 

“Mercedes online ads viewed by more fraudster robots than humans,” read the headline, which went on to…read more»

Nov 04, 2014 / Brand safety, Security