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Thought Leadership at Rocket Fuel
Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & Associates, asked the panelists whether or not they…read more»

Ad Fraud Has a Chicken Little Problem

Ad Fraud Has a Chicken Little Problem

The ad industry often mischaracterizes ad fraud as something akin to cancer: Ad fraud happens when bad actors on the margins behave badly. Instead, White argued that fraud always appears when a market creates the sort of environment that lets it thrive. Digital advertising, which is filled…read more»

Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel Explains Its MO, Plans to Release Anti-Fraud Product

Rocket Fuel intends to release a free anti-fraud product in June called Bot Or Not – available to advertisers regardless of whether they’re clients.

CTO Mark Torrance announced the product’s existence at the Rocket Fuel Summit in New York City on Tuesday and shined a…read more»

Unlocking the Success of Programmatic Trading for Brands

Unlocking the Success of Programmatic Trading for Brands

Programmatic trading is essential for brands to keep pace with the myriad of routes to content that consumers can now enjoy online, and via mobile devices – trading billions of advertising impressions to the right audience, at the right time, for the right price is…read more»

Is the Ad Marketplace Vulnerable to Flash Crashes?

Is the Ad Marketplace Vulnerable to Flash Crashes?

Rocket Fuel's CTO, Mark Torrance, explains why a "flash crash" like that experienced by Wall Street in April is highly unlikely to happen to programmatic-buying systems. Still, there is risk. For that reason, a programmatic-buying system like Rocket Fuel's has additional safeguards built in. You…read more»