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Thought Leadership at Rocket Fuel
Battling the Bots: Taking the Fight to the £6.5 Billion Ad Fraud Problem

Battling the Bots: Taking the Fight to the £6.5 Billion Ad Fraud Problem

With the global digital ad spend expected to be worth $121 billion in 2014, representing 23% of the total global ad spend, it is little wonder that criminals are trying their luck at getting hold of a piece of the pie.  With the industry continuing…read more»

Nov 13, 2014 / Brand safety, Security
Rocket Fuel Offers Free Ad Fraud Detection Tool

Rocket Fuel Offers Free Ad Fraud Detection Tool

Rocket Fuel, the online ad network and technology firm, is giving away a new tool it says marketers can use to judge which of their vendors are selling them the most “high-risk” traffic.

The company hopes marketers will use its “Traffic Scanner” service across all…read more»

Nov 04, 2014 / Brand safety, Security
Rocket Fuel — the Adtech Company Pilloried for Allegedly Serving Ads to Bots — is Fighting Back

Rocket Fuel — the Adtech Company Pilloried for Allegedly Serving Ads to Bots — is Fighting Back

When George John, the CEO of adtech company Rocket Fuel, clicked on to the Financial Times website on the morning of May 26 this year he was “dumbstruck.” 

“Mercedes online ads viewed by more fraudster robots than humans,” read the headline, which went on to…read more»

Nov 04, 2014 / Brand safety, Security
Advertising Trade Bodies Plan Ad Fraud Crackdown

Advertising Trade Bodies Plan Ad Fraud Crackdown

Three major U.S. advertising trade bodies plan to join forces to help stamp out online ad fraud, the groups announced Tuesday morning.

Representatives from The American Association of Advertising Agencies, Association of National Advertisers, and Interactive Advertising Bureau took to the stage at the IAB’s…read more»

Sep 30, 2014 / Brand safety, Security
Online Ad Firms Promise Fraud Offensive

Online Ad Firms Promise Fraud Offensive

Once upon a time, ad vendors’ sales pitches promised their campaigns were more effective than their competitors’. Now they promise they’re less susceptible to fraud.

Last week, for example, programmatic ad buying company Rocket Fuel admitted its clients are concerned about the quality of the…read more»