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News

The Right Data Management Platform for an Omni-Channel View of Your customers

The Right Data Management Platform for an Omni-Channel View of Your customers

Big data has been getting a lot of attention for the past few years, but companies also need good ways to solve “smaller” data problems. One small-data problem is “data fragmentation,” where you collect data on your customer on various different devices but have no…Read More»

Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Agencies and publishers alike have jumped into private marketplaces. Rocket Fuel, known for its performance-driven campaigns in open marketplaces, has lately begun pitching an offering of its own. For the past six months, it’s partnered with agencies and publishers to enable performance-driven campaigns in premium…Read More»

Cream of the Crop: 10 DSPs All There's Room for Anyway

Cream of the Crop: 10 DSPs All There's Room for Anyway

Forrester Research has combed through a spate of demand-side platforms (DSPs) and concluded that nine of them stand above the rest -- five “Leaders” (AOL, DataXu, Turn, The Trade Desk, AppNexus), and four “Strong Performers” (Rocket Fuel, MediaMath, AudienceScience, Google). Forrester says it considered 22 DSPs for…Read More»

Programmatic Buying Coming to the Political Arena in 2016

Programmatic Buying Coming to the Political Arena in 2016

Political ad buyers often follow the digital example of their commercial counterparts, and in some cases have even gotten ahead of consumer marketers' tactics. Now political campaigns and advocacy groups seem poised to buy ads through programmatic systems to a much greater degree than in…Read More»

Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House

Musical Chairs: Client Seats Surpass Agencies, Take Trading In-House

The programmatic media-buying marketplace is growing rapidly, but it is rising faster among some stakeholders than others, especially among marketers themselves, according to the latest edition of a quarterly tracking report on the U.S. programmatic ad-trading marketplace. The report, the fourth-quarter edition of the Index…Read More»