Yahoo Head of Americas Ned Brody and Rocket Fuel CEO and co-founder George John took the stage at yesterday’s Bloomberg Next Big Thing Summit in New York. In their session titled “Madison Avenue’s New Age Mad Men,” they discussed the future of the online ad…read more»
The advertising and marketing technology sectors are going through a stage of explosive growth.
With $3bn invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year…read more»
Rocket Fuel’s Mark Alan Prior said cross-device optimization is the next frontier his massive digital ad-buying agency is targeting to help its nearly 1,500 clients advertise more effectively.
“A challenge for the industry, as a whole, is connecting one consumer to multiple devices. If you can do that,…read more»
At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»
Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV