ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

Rocket Fuel CEO: How to Advertise in the Digital Age

Rocket Fuel CEO: How to Advertise in the Digital Age

George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»

Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.

The Fast 500 ranks the fastest-growing tech companies…read more»