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News

Marketo, LinkedIn Join Forces To Offer More Personalized Ads

Marketo, LinkedIn Join Forces To Offer More Personalized Ads

Engagement marketing software maker Marketo Inc. is teaming up with LinkedIn to bring what it calls more personalized engagement to marketers online and offline. The partnership connects LinkedIn’s Lead Accelerator product with Marketo’s Engagement Marketing Platform, letting marketers engage in relevant conversations with customers wherever they are…Read More»

Apr 21, 2015 / Digital-marketing
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Red, Men, and Products: Recipe for Perfect Creative?

Red, Men, and Products: Recipe for Perfect Creative?

A study of nearly 40,000 online banner ads from around 1000 advertisers, which likely has implications for out-of-home executions too, showed that red, orange and yellow background colours were by far the best in terms of prompting viewers to respond. Black and white backgrounds were…Read More»

Apr 06, 2015 / Digital-marketing
Unlocking the Potential of Data through Artificial Intelligence

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year we have seen many Hollywood movies released, such as CHAPPiE and Ex Machina, which are set in the near future and…Read More»

News Corner: March 18, 2015

News Corner: March 18, 2015

New research from Rocket Fuel, a programmatic ad firm, claims that ads with red backgrounds average 31-percent higher conversion rates across all platforms. “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explains Robert Jones, Rocket…Read More»

Mar 23, 2015 / Digital-marketing