Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company’s expansion to Latin America. Rocket Fuel has appointed Edvaldo Acir as managing director; he will lead the company’s new office and Latin America expansion.
"With 120 million online…read more»
Online marketing technology company, Rocket Fuel, has studied the lift in ad impressions it saw on Christmas day during the ad breaks of the most popular TV shows of the day.
The Coronation Street Christmas Day episode was the most popular commercial TV programme of the…read more»
eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»
31 percent of Americans currently use ‘quantified self’ tools to track their health and fitness, from smart watches and wearable fitness trackers to smartphone apps, a new report has revealed.
(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»