The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»
(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.
However, the faster…read more»
Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can with television. A study by the digital advertising services firm Rocket Fuel says…read more»
The acquisition of [X+1] by Rocket Fuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion…read more»
The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»