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Discussion Point: Who Has the Best Digital Marketing Hub?

Discussion Point: Who Has the Best Digital Marketing Hub?

Ask someone to define a digital marketing hub and you're likely to get a broad range of answers. Gartner defines it as "software that spans multiple digital marketing domains (mobile, social and multichannel) to provide integrated access to applications and workflows, adding capabilities such as collaboration,…read more»

‘Always-On’ Advertising Moving to the Hub: Rocket Fuel’s Skinner

‘Always-On’ Advertising Moving to the Hub: Rocket Fuel’s Skinner

PHOENIX — Rocket Fuel’s acquisition of data management platform X+1 was one of the more talked-about M&A deals in 2014. So why did the programmatic platform do the deal?

To give customers a single, constantly-connected platform, says Rocket Fuel’s global partnerships VP David Skinner.

“The rationale for…read more»

3 Ways for Marketers to Capitalize on Location Data

3 Ways for Marketers to Capitalize on Location Data

(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level.

Advertisers…read more»

Fitness Self Trackers and Wearables Merge

Fitness Self Trackers and Wearables Merge

According to Rocket Fuel’s Quantified Self (QS) Digital Tools Survey for Consumer Packaged Goods (CPG) companies, 31% of all U.S. consumers use a QS tool to track their health and fitness, food, diet, sleep, and/or mood. These include smart watches, wearable fitness trackers, and apps…read more»

Feb 06, 2015 / Big data, Cpg, Digital marketing

Super Bowl Sparked Social Chatter, Not Sales, Despite Expensive Ads

Super Bowl Sparked Social Chatter, Not Sales, Despite Expensive Ads

Super Bowl advertisers may not have received a big direct sales bump from their highly watched ads, but the big game itself was the most talked about on social ever, suggesting the huge upside social integration could bring future Super Bowl advertisers.

No direct, immediate…read more»