(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»
George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»
Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»
Rocket Fuel is adding SaaS to its revenue mix, but slowly.
During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.
Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»
Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.
The Fast 500 ranks the fastest-growing tech companies…read more»