Rocket Fuel’s Mark Alan Prior said cross-device optimization is the next frontier his massive digital ad-buying agency is targeting to help its nearly 1,500 clients advertise more effectively.
“A challenge for the industry, as a whole, is connecting one consumer to multiple devices. If you can do that,…read more»
At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»
Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV
Tech-driven ad companies that have focused on selling media are beginning to change their approach, assisted by a growing preference among marketers that use automated ad-sales technology to control the process themselves. As a result, companies that once used their technologies in-house to package ad…read more»
The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»