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Thought Leadership at Rocket Fuel
Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

Mediapost: To Regulate or Not to Regulate, That is the Programmatic Question

The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & Associates, asked the panelists whether or not they…read more»

Ad Fraud Has a Chicken Little Problem

Ad Fraud Has a Chicken Little Problem

The ad industry often mischaracterizes ad fraud as something akin to cancer: Ad fraud happens when bad actors on the margins behave badly. Instead, White argued that fraud always appears when a market creates the sort of environment that lets it thrive. Digital advertising, which is filled…read more»

Watch: George John on Bloomberg West

Watch: George John on Bloomberg West

Unless you're a Big Data expert, the pace at which the world is shifting to programmatic is pretty hard to believe. That's why companies that deal in helping industries mine unique insights from Big Data have a lot of explaining to do. In the realm…read more»

Define It - What Is Programmatic Buying? George John Weighs In

Define It - What Is Programmatic Buying? George John Weighs In

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his…read more»

Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

(By Dominic Trigg, Vice President and Managing Director, Europe) As digital marketing continues to innovate, the challenge for marketers is keeping abreast of technological advances in order to take advantage of the new opportunities available. It’s no secret that programmatic buying and real-time bidding have…read more»