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Thought Leadership at Rocket Fuel
Video: What are the Next Big Things in Online Advertising?

Video: What are the Next Big Things in Online Advertising?

Yahoo Head of Americas Ned Brody and Rocket Fuel CEO and co-founder George John took the stage at yesterday’s Bloomberg Next Big Thing Summit in New York. In their session titled “Madison Avenue’s New Age Mad Men,” they discussed the future of the online ad…read more»

Oct 23, 2014 / Digital marketing
The Worlds of Ad Tech and Mar Tech Are About to Collide

The Worlds of Ad Tech and Mar Tech Are About to Collide

The advertising and marketing technology sectors are going through a stage of explosive growth.

With $3bn invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year…read more»

Digital Ad Giant Rocket Fuel Helps Brands Reach Consumers Across Multiple Devices

Digital Ad Giant Rocket Fuel Helps Brands Reach Consumers Across Multiple Devices

Rocket Fuel’s Mark Alan Prior said cross-device optimization is the next frontier his massive digital ad-buying agency is targeting to help its nearly 1,500 clients advertise more effectively.

“A challenge for the industry, as a whole, is connecting one consumer to multiple devices. If you can do that,…read more»

Programmatic Rocket Scientist To Skeptical Ad Exec:

Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots don't buy things"

At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»

Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV

Nelson also talks about the implications of the California company’s recent announcement to…read more»