Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV
Tech-driven ad companies that have focused on selling media are beginning to change their approach, assisted by a growing preference among marketers that use automated ad-sales technology to control the process themselves. As a result, companies that once used their technologies in-house to package ad…read more»
The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»
(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.
However, the faster…read more»
The acquisition of [X+1] by Rocket Fuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion…read more»