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News

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

Time Has Run Out in the Battle to Swing Britain's 'Digital Election'

This year's general election campaign was billed as a moment that could potentially redefine the relationship between the political parties and the mainstream media - the UK's first truly digital and social-media-led general election. New research on US voter behaviour produced by Rocket Fuel indicates that digital advertising is…Read More»

"It's Not DR or Brand, It's Called Marketing"

Brand marketers must embrace the ethos of statisticians to ensure consumers remain interested in their products and services, according to Rocket Fuel’s Dominic Trigg. Speaking ahead of the Festival of Media Global in Rome, which includes a panel debate on the ‘new marketer’ featuring Rocket Fuel president…Read More»

Rocket Fuel Allows Marketers to Use Their First-Party Marketo Data

Rocket Fuel Allows Marketers to Use Their First-Party Marketo Data

Description: CRM Daily reached out to Simon Hayhurst, senior vice president of product marketing, for media-buying platform Rocket Fuel, who told them companies such as his can now leverage marketers’ first-party data to automate targeted, one-to-one marketing across all channels. "Our technology can flow back…Read More»

Apr 21, 2015 / Digital-marketing
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Red, Men, and Products: Recipe for Perfect Creative?

Red, Men, and Products: Recipe for Perfect Creative?

A study of nearly 40,000 online banner ads from around 1000 advertisers, which likely has implications for out-of-home executions too, showed that red, orange and yellow background colours were by far the best in terms of prompting viewers to respond. Black and white backgrounds were…Read More»

Apr 06, 2015 / Digital-marketing