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Thought Leadership at Rocket Fuel
Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing
Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel CEO Talks SaaS Vs. Services, As Q3 Revenues Surpass $100M

Rocket Fuel is adding SaaS to its revenue mix, but slowly.

During the company's Q3 earnings call with investors on Wednesday, CEO George John said Rocket Fuel now has 137 "licensee customers" buying through one of its three software-as-a-service channels.

Those channels are: Rocket Fuel's self-serve offering, called Mission Control;…read more»

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.

The Fast 500 ranks the fastest-growing tech companies…read more»

Video: What are the Next Big Things in Online Advertising?

Video: What are the Next Big Things in Online Advertising?

Yahoo Head of Americas Ned Brody and Rocket Fuel CEO and co-founder George John took the stage at yesterday’s Bloomberg Next Big Thing Summit in New York. In their session titled “Madison Avenue’s New Age Mad Men,” they discussed the future of the online ad…read more»

Oct 23, 2014 / Digital marketing
The Worlds of Ad Tech and Mar Tech Are About to Collide

The Worlds of Ad Tech and Mar Tech Are About to Collide

The advertising and marketing technology sectors are going through a stage of explosive growth.

With $3bn invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these companies are expected to be acquired this year…read more»