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B2B Marketing: What Does 2015 Hold for Online Marketing?

B2B Marketing: What Does 2015 Hold for Online Marketing?

(By Dominic Trigg, Vice President and Managing Director, Europe) Marketers have definitely grasped the power of programmatic to drive brand objectives and are now starting to look at new ways to reach their relevant audiences and further strengthen their ROI.

A recent report has forecast that…read more»

Dec 19, 2014 / Digital marketing
16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant

Gartner Research’s first-ever Magic Quadrant for Digital Marketing Hubs, released Wednesday, assumes that ad tech, marketing tech and CRM will naturally converge. As such, it pits enterprise platforms like Salesforce.com against ad tech regulars like Rocket Fuel [x+1] and Turn.

No doubt many in the industry…read more»

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

Rocket Fuel CEO: How to Advertise in the Digital Age

Rocket Fuel CEO: How to Advertise in the Digital Age

George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»

Big Data: It's Not What CMOs Know, It's What They Do

Big Data: It's Not What CMOs Know, It's What They Do

Collecting it isn’t enough – loads of organizations have piles of data gathered over years and years that just sits there, waiting to be harnessed. Analyzing it isn’t enough – insight is of no value sitting in some silo. Nor, in today’s fast moving markets,…read more»

Nov 20, 2014 / Big data, Digital marketing