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Rocket Fuel Opens Office In Brazil

Rocket Fuel Opens Office In Brazil

Rocket Fuel on Wednesday announced it has opened an office in Sao Paulo, Brazil, marking the company’s expansion to Latin America. Rocket Fuel has appointed Edvaldo Acir as managing director; he will lead the company’s new office…read more»

Jan 29, 2015 / Digital marketing
Nearly a Third of TV Viewers Jump Online During Ad Breaks, Rocket Fuel Reports

Nearly a Third of TV Viewers Jump Online During Ad Breaks, Rocket Fuel Reports

Online marketing technology company, Rocket Fuel, has studied the lift in ad impressions it saw on Christmas day during the ad breaks of the most popular TV shows of the day.

The Coronation Street Christmas Day episode was the most popular commercial TV programme of the…read more»

Jan 20, 2015 / Digital marketing
What Does 'Premium Inventory' Mean in Mobile Display Advertising?

What Does 'Premium Inventory' Mean in Mobile Display Advertising?

eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»

Almost One in Three Americans Are Logging Personal Bio-Data

Almost One in Three Americans Are Logging Personal Bio-Data

31 percent of Americans currently use ‘quantified self’ tools to track their health and fitness, from smart watches and wearable fitness trackers to smartphone apps, a new report has revealed.

The survey by AI ad firm Rocket Fuel also revealed that 43 percent of users…read more»

Jan 15, 2015 / Big data, Cpg, Digital marketing
5 New Year's Resolutions For Ad Tech

5 New Year's Resolutions For Ad Tech

(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»