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Thought Leadership at Rocket Fuel
AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

Seven Keys to Setting Smart KPIs for the Programmatic Era

(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.

However, the faster…read more»

Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising

Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising

Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can with television. A study by the digital advertising services firm Rocket Fuel says…read more»

The Beginning of the End for the

The Beginning of the End for the "Programmatic" Ad Network

The acquisition of [X+1] by Rocket Fuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network insertion…read more»

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»

Online Ad Firms Promise Fraud Offensive

Online Ad Firms Promise Fraud Offensive

Once upon a time, ad vendors’ sales pitches promised their campaigns were more effective than their competitors’. Now they promise they’re less susceptible to fraud.

Last week, for example, programmatic ad buying company Rocket Fuel admitted its clients are concerned about the quality of the…read more»