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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

Unlocking the Potential of Data through Artificial Intelligence

Unlocking the Potential of Data through Artificial Intelligence

Artificial intelligence (AI) continues to be a hot topic and has no signs of disappearing from anyone’s lips anytime soon. Over the past year we have seen many Hollywood movies released, such as CHAPPiE and Ex Machina, which are set in the near future and…Read More»

News Corner: March 18, 2015

News Corner: March 18, 2015

New research from Rocket Fuel, a programmatic ad firm, claims that ads with red backgrounds average 31-percent higher conversion rates across all platforms. “The higher performance of ads using red as a background color can be attributed to physiology and behavior,” explains Robert Jones, Rocket…Read More»

Mar 23, 2015 / Digital-marketing

Seeing Red? Your Customers Want to, Says New Rocket Fuel Study That Quantifies Design Impact Engagement

Seeing Red? Your Customers Want to, Says New Rocket Fuel Study That Quantifies Design Impact Engagement

Sometimes the “little things” do matter. Now a comprehensive study illustrates that strategic design decisions can increase conversions, sometimes by as much as 600 percent. Woo-hoo. The document from Rocket Fuel, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies…Read More»

Mar 23, 2015 / Digital-marketing

Facebook Acquires TheFind; Havas Takes A Stance On Viewability

Facebook Acquires TheFind; Havas Takes A Stance On Viewability

RTB will account for 33% of digital ad sales in the US by 2018, jumping to $18.2 billion from 2013’s $3.1 billion, says BI Intelligence. Mobile and video ads will spur this growth, with spend in those categories hitting $6.8 billion and $3.9 billion in…Read More»

Mar 23, 2015 / Digital-marketing

Research Reveals How Much of an Ad's Performance Down to Controllable Factors

Research Reveals How Much of an Ad's Performance Down to Controllable Factors

In their analysis of nearly 40,000 banner ads from 1,076 advertisers across 16 verticals totaling 23.3 billion impressions served between November 2013 and June 2014, Rocket Fuel was able to categorize ads to determine which elements were key to engaging consumers. The findings are laid out in…Read More»

Mar 23, 2015 / Digital-marketing