ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Rocket-Fuel's-DSP-a-
Rocket-Fuel's-DSP-a-

News

Programmatic Everywhere: Every Screen is an Opportunity

Programmatic Everywhere: Every Screen is an Opportunity

(By Monte Zweben, Interim CEO) Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. It also plays…Read More»

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out its politics and advocacy group “to work with top political and advocacy partners on both the left and the right to create…Read More»

Artificial Intelligence is All Around Us, a Benefit for Marketer

Artificial Intelligence is All Around Us, a Benefit for Marketer

(By George John, Founder and Chairman) I’m sure many people would be surprised by a recent study from Stanford and Cambridge Universities that suggests computers know more about you than your friends and family. Researchers found that by using Artificial Intelligence (AI) they were able…Read More»

The Right Data Management Platform for an Omni-Channel View of Your customers

The Right Data Management Platform for an Omni-Channel View of Your customers

Big data has been getting a lot of attention for the past few years, but companies also need good ways to solve “smaller” data problems. One small-data problem is “data fragmentation,” where you collect data on your customer on various different devices but have no…Read More»

Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Agencies and publishers alike have jumped into private marketplaces. Rocket Fuel, known for its performance-driven campaigns in open marketplaces, has lately begun pitching an offering of its own. For the past six months, it’s partnered with agencies and publishers to enable performance-driven campaigns in premium…Read More»