ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

We Punched the Monkey and It Punched Back

We Punched the Monkey and It Punched Back

The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»

What Makes a Successful Telecoms Advert? Rocket Fuel Explores

What Makes a Successful Telecoms Advert? Rocket Fuel Explores

(By Dominic Trigg, Vice President and Managing Director, Europe) New research from Rocket Fuel has provided a handful of insights around what elements make a telecoms advertisement successful and the results are interesting to see. 

The results show a few changing trends for the…read more»

Jul 07, 2014 / Creative, Display, Insights, Telco
MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

(By Dominic Trigg, Vice President and Managing Director, Europe) It's no secret that the programmatic buying of display ads on multiple devices has changed the face of the digital media market recently. According to IDC, spending on real-time bidding for display advertising will accelerate at…read more»