The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) New research from Rocket Fuel has provided a handful of insights around what elements make a telecoms advertisement successful and the results are interesting to see.
The results show a few changing trends for the…read more»
(By Dominic Trigg, Vice President and Managing Director, Europe) It's no secret that the programmatic buying of display ads on multiple devices has changed the face of the digital media market recently. According to IDC, spending on real-time bidding for display advertising will accelerate at…read more»