It’s a mobile world and Rocket Fuel wants a piece of it.
The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile…read more»
(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level.
eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»
It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices that they’re using to do it.
The reason is simple; if marketers can track…read more»
John Gardner is one of the founding members of BlueRun Ventures, which spun out of Nokia a decade ago after scoring a huge win as PayPal’s first investor. He returned to Nokia a few years later to head the Finnish giant’s growth-stage venture investing. In…read more»