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News

Slow Load Times are Killing Publishers in Mobile

Slow Load Times are Killing Publishers in Mobile

Publishers are more at home tweaking headlines and ledes than the backend performance of their webpages. But the rise of mobile is forcing them to shuffle their priorities. As mobile continues to overtake desktop reading for publishers, publishers have hustled both to design and to…Read More»

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data

Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data

In the ever-evolving digital landscape, programmatic and data platform Rocket Fuel’s success is predicated on finding the best way predict which consumers will respond to ads and connect with the brands serving them. Moving beyond its ad network beginnings, Rocket Fuel has spent the past…Read More»

Mar 18, 2015 / Mobile
Rocket Fuel Homes In On Location Data With Offline Measurement Tool

Rocket Fuel Homes In On Location Data With Offline Measurement Tool

It’s a mobile world and Rocket Fuel wants a piece of it. The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile…Read More»

3 Ways for Marketers to Capitalize on Location Data

3 Ways for Marketers to Capitalize on Location Data

(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level. Advertisers…Read More»