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What Does 'Premium Inventory' Mean in Mobile Display Advertising?

What Does 'Premium Inventory' Mean in Mobile Display Advertising?

eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…read more»

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices  that they’re using to do it.

The reason is simple; if marketers can track…read more»

John Gardner Of Nokia Growth Partners Cites Rocket Fuel as a Leader in Mobile

John Gardner Of Nokia Growth Partners Cites Rocket Fuel as a Leader in Mobile

John Gardner is one of the founding members of BlueRun Ventures, which spun out of Nokia a decade ago after scoring a huge win as PayPal’s first investor. He returned to Nokia a few years later to head the Finnish giant’s growth-stage venture investing. In…read more»

Rocket Fuel Partners With 27 Companies, Adds Mobile to Its Package

Rocket Fuel Partners With 27 Companies, Adds Mobile to Its Package

It was only a matter of time before Rocket Fuel rolled out a toolset for mobile; an increasing number of advertisers have been looking for a single platform on which they can run multi-channel campaigns. Rocket Fuel now supports advertising across display, video, social, and…read more»

Feb 20, 2014 / Digital marketing, Mobile
Mark Prior Offers Reasons for Optimism About the Future of Mobile

Mark Prior Offers Reasons for Optimism About the Future of Mobile

For marketers, mobile advertising holds quite a lot of promise. But until the medium matures into a full-fledged sustainable revenue channel, this ad delivery method needs to overcome a few challenges.

According to Mark Prior, Rocket Fuel's VP of Mobile, mobile accountability is at the…read more»

Feb 04, 2014 / Mobile