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News

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

How Programmatic Pioneer RocketFuel Thinks About Location on Mobile

When the digital advertising company Rocket Fuel was founded in 2008, programmatic media was promising, yet unfamiliar. Seven years later, Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight recently caught up…Read More»

Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data

Rocket Fuel Goes Indoors With Cross-Platform Efforts, Location Data

In the ever-evolving digital landscape, programmatic and data platform Rocket Fuel’s success is predicated on finding the best way predict which consumers will respond to ads and connect with the brands serving them. Moving beyond its ad network beginnings, Rocket Fuel has spent the past…Read More»

Mar 18, 2015 / Mobile
Rocket Fuel Homes In On Location Data With Offline Measurement Tool

Rocket Fuel Homes In On Location Data With Offline Measurement Tool

It’s a mobile world and Rocket Fuel wants a piece of it. The ad network, known historically as a desktop display player, announced Tuesday the launch of Local Lift, a tool that purports to drive in-store foot traffic and measure the results by connecting mobile…Read More»

3 Ways for Marketers to Capitalize on Location Data

3 Ways for Marketers to Capitalize on Location Data

(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level. Advertisers…Read More»

What Does 'Premium Inventory' Mean in Mobile Display Advertising?

What Does 'Premium Inventory' Mean in Mobile Display Advertising?

eMarketer asked a panel of supply- and demand-side ad experts to explain the difference among mobile inventory that is premium, mid-tier or bottom tier. The following excerpts from conversations with a selection of executives from different corners of the ad market illustrate the fluid state…Read More»