John Gardner is one of the founding members of BlueRun Ventures, which spun out of Nokia a decade ago after scoring a huge win as PayPal’s first investor. He returned to Nokia a few years later to head the Finnish giant’s growth-stage venture investing. In…read more»
It was only a matter of time before Rocket Fuel rolled out a toolset for mobile; an increasing number of advertisers have been looking for a single platform on which they can run multi-channel campaigns. Rocket Fuel now supports advertising across display, video, social, and…read more»
For marketers, mobile advertising holds quite a lot of promise. But until the medium matures into a full-fledged sustainable revenue channel, this ad delivery method needs to overcome a few challenges.
According to Mark Prior, Rocket Fuel's VP of Mobile, mobile accountability is at the…read more»
Dominic Trigg fielded five questions from The Marketingblog’s Will Corry about the role of burgeoning channels in digital advertising. He spoke about where video stands in the overall marketing strategy of advertisers, and gave his take on the future of the mobile space. Read entire…read more»
With more people accessing the internet via mobile devices than desktop, the only surprise is that advertisers haven’t spent more on mobile advertising sooner. However, it has taken brands and publishers time to understand the full potential of mobile and achieve good performance via mobile…read more»