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3 Ways for Marketers to Capitalize on Location Data

3 Ways for Marketers to Capitalize on Location Data

(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level.

Advertisers…read more»

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

(By Dominic Trigg, Vice President and Managing Director, Europe) The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. But the cost of a 30 second…read more»

5 New Year's Resolutions For Ad Tech

5 New Year's Resolutions For Ad Tech

(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»

Marketers Seek Programmatic Understanding

Marketers Seek Programmatic Understanding

Programmatic buying has burst onto the advertising world in the past couple of years but many marketers lack confidence and understanding of this fast-moving area, according to an analysis of popular articles on warc.com during 2014.

The most-read programmatic article was Warc's own Programmatic…read more»

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»