ABOUT ROCKET FUEL 

PRODUCTS AND SOLUTIONS 

THOUGHT LEADERSHIP 

OTHER 

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

Rocket Fuel CEO: How to Advertise in the Digital Age

Rocket Fuel CEO: How to Advertise in the Digital Age

George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.

The Fast 500 ranks the fastest-growing tech companies…read more»

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices  that they’re using to do it.

The reason is simple; if marketers can track…read more»

18 Quotes on Programmatic Advertising

18 Quotes on Programmatic Advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.

As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»