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Thought Leadership at Rocket Fuel
It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s Getting Easier to Track Mobile Consumers Across Multiple Devices

It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices  that they’re using to do it.

The reason is simple; if marketers can track…read more»

18 Quotes on Programmatic Advertising

18 Quotes on Programmatic Advertising

With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.

As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»

Programmatic Rocket Scientist To Skeptical Ad Exec:

Programmatic Rocket Scientist To Skeptical Ad Exec: "Robots don't buy things"

At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»

Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Watch: Rocket Fuel Touts “Mission Control,” Self-Service Programmatic Platform for Agencies

Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its  self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV

Nelson also talks about the implications of the California company’s recent announcement to…read more»

AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

Seven Keys to Setting Smart KPIs for the Programmatic Era

(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.

However, the faster…read more»