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Creative Optimization Guide For Programmatic Advertising
Creative Optimization Guide For Programmatic Advertising

News

Programmatic TV: A Race to the Top

Programmatic TV: A Race to the Top

Whether it's The Guardian-led premium private marketplace or Southern Cross Austereo's foray into programmatic radio, the industry is moving at a fast pace and there’s no shortage of news and developments in this space. With programmatic radio covered off in the AdNews in print issue on 6 February,…Read More»

Apr 06, 2015 / Programmatic-buying
IndyCar 2015

IndyCar 2015 "Rivals" Campaign to Highlight "Culture of Speed"

IndyCar launched the second year of its "Rivals" advertising campaign on Wednesday with the debut of a new TV commercial (scroll down to view). IndyCar says it will utilize platforms in TV, print, radio and digital media "to expand the reach and appeal of the Verizon IndyCar…Read More»

Mar 31, 2015 / Programmatic-buying
Is Big Data Living Up to its Big Hype?

Is Big Data Living Up to its Big Hype?

For the last couple of years every media and advertising conference had at least one track or speaker on big data, ‘the new oil’, ‘a foundational mega trend’ or the perennially overused ‘like teenage sex’… While the ‘experts’ argue over the exact definition of big…Read More»

3 Ways for Marketers to Capitalize on Location Data

3 Ways for Marketers to Capitalize on Location Data

(By Mark Prior, VP Mobile, International) Consumers are spending more time on their mobile devices than anywhere else, creating streams of unique GPS-based location data that unlock patterns of real-world behavior. These patterns offer digital advertisers definitive signals of intent on an unprecedented level. Advertisers…Read More»

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

'Super Bowl TV Ads Don't Lead to Online Sales', Says Rocket Fuel's Dominic Trigg

(By Dominic Trigg, Vice President and Managing Director, Europe) The Super Bowl is a definitive moment in the TV calendar for advertisers. It is the most watched sporting event on the planet, with 125 million viewers predicted worldwide this year. But the cost of a 30 second…Read More»