It’s a dream that marketers have had for years; the ability to track users no matter where they are, what they’re watching, where they’re listening to and what device or devices that they’re using to do it.
The reason is simple; if marketers can track…read more»
With programmatic advertising rising ever higher up the marketer's agenda, I thought I'd assemble some quotes from various industry figures.
As much as anything, this is to help me on my journey to better understand the ad network world now that machine learning is upon…read more»
At least not yet, Rocket Fuel CMO Eric Porres said in response to Jen Brady Thursday morning at OMMA RTB. Brady, a self-described skeptic of programmatic media-buying, is founder and CEO of Chicago-based agency Fred & Associates, and she said that as far she’s concerned,…read more»
Rocket Fuel, a leading programmatic ad buying platform, is expanding Mission Control, its self-service solution for agencies, explains David Nelson, European Product Director, in this interview with Beet.TV
(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.
However, the faster…read more»