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5 New Year's Resolutions For Ad Tech

5 New Year's Resolutions For Ad Tech

(By Eric Porres, Chief Marketing Officer) At the beginning of every year, many people resolve to make significant changes in their lives—to improve their quality of life and better themselves. As ad tech continues to grow and become an industry-wide phenomenon, I’ve put together a…read more»

Marketers Seek Programmatic Understanding

Marketers Seek Programmatic Understanding

Programmatic buying has burst onto the advertising world in the past couple of years but many marketers lack confidence and understanding of this fast-moving area, according to an analysis of popular articles on warc.com during 2014.

The most-read programmatic article was Warc's own Programmatic…read more»

Going Programmatic? Here Are 6 Things to Know

Going Programmatic? Here Are 6 Things to Know

(By Eric Porres, Chief Marketing Officer) Since its inception a decade ago, programmatic buying has remained the dominant theme in discussions about the future of online marketing. Today, it has evolved into much more than just a buzzword. Rather, it’s become a pivotal component to any…read more»

Rocket Fuel CEO: How to Advertise in the Digital Age

Rocket Fuel CEO: How to Advertise in the Digital Age

George was a guest on Bloomberg's "Street Smart" segment where he discussed marketing in the digital age with host Leslie Picker. He explained why investors shouldn't be looking for one single winner in ad tech, the plan behind Rocket Fuel's acquisition of [x+1], and how…read more»

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Programmatic Maintains Strong Presence In 2014 Deloitte Technology Fast 500

Deloitte has released its 2014 Technology Fast 500 list, and like last year, programatic ad technology companies are easy to spot. Also like last year, there are several programmatic or ad tech-related companies in the top 100.

The Fast 500 ranks the fastest-growing tech companies…read more»