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Thought Leadership at Rocket Fuel
MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

(By Dominic Trigg, Vice President and Managing Director, Europe) It's no secret that the programmatic buying of display ads on multiple devices has changed the face of the digital media market recently. According to IDC, spending on real-time bidding for display advertising will accelerate at…read more»

Define It - What Is Programmatic Buying? George John Weighs In

Define It - What Is Programmatic Buying? George John Weighs In

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his…read more»

Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic Advertising,” is co-authored by the company’s SVP of Customer Success, and helps ensure marketers avoid common programmatic errors to reach maximum success on their campaigns.

The IDC has projected that programmatic buying will grow 53% per…read more»

M&M Global: The Changing Face of the Ad Network

M&M Global: The Changing Face of the Ad Network

(By Dominic Trigg, Vice President and Managing Director, Europe)

Around 13 years ago when ad networks first arrived on the scene, some even before Google, they were portals used to reach an audience as they carried out a particular activity on a particular site.

Now,…read more»

Client Direct—It’s Not a War Between Agency and Ad-Tech

Client Direct—It’s Not a War Between Agency and Ad-Tech

It is now becoming widely accepted that programmatic buying is the future of digital advertising and brand advertisers are quickly realising that spend in this area is money well spent. According to Magna Global, the worldwide programmatic ad spend will leap to $32.6 billion by…read more»