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News

Programmatic Everywhere: Every Screen is an Opportunity

Programmatic Everywhere: Every Screen is an Opportunity

(By Monte Zweben, Interim CEO) Imagine this: You're sitting in a taxi on your way home from work. It's raining, and it's rush hour. The video screen in front of you plays an ad for a stylish raincoat—one that suits you perfectly. It also plays…Read More»

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel to Grow out Its Political Advocacy Group

Rocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out its politics and advocacy group “to work with top political and advocacy partners on both the left and the right to create…Read More»

Artificial Intelligence is All Around Us, a Benefit for Marketer

Artificial Intelligence is All Around Us, a Benefit for Marketer

(By George John, Founder and Chairman) I’m sure many people would be surprised by a recent study from Stanford and Cambridge Universities that suggests computers know more about you than your friends and family. Researchers found that by using Artificial Intelligence (AI) they were able…Read More»

Why 50% of Index Exchange's Canadian Revenue Comes From Programmatic Direct

Why 50% of Index Exchange's Canadian Revenue Comes From Programmatic Direct

Much, if not most, of the media that advertisers buy today will be automated over the next decade. But it’s not yet clear what that will look like. Will media buyers jostle for the best placements on RTB ad exchanges, or will they faithfully replicate…Read More»

Jun 30, 2015 / Programmatic-buying
Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Rocket Fuel Powers Private Marketplaces for Agencies, Publishers

Agencies and publishers alike have jumped into private marketplaces. Rocket Fuel, known for its performance-driven campaigns in open marketplaces, has lately begun pitching an offering of its own. For the past six months, it’s partnered with agencies and publishers to enable performance-driven campaigns in premium…Read More»