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Thought Leadership at Rocket Fuel
AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

AdAge: Are Pre-Programmatic Metrics Killing Your Campaign?

Seven Keys to Setting Smart KPIs for the Programmatic Era

(By Doug Miller, Vice President of Analytics) In programmatic advertising, learning algorithms are the engines that power a campaign, while key performance indicators (KPIs) act as rudders, keeping campaigns on the right course.

However, the faster…read more»

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

Study: Digital Display Ads Nine Times More Effective Than TV for Insurance Brands

The catchy jingles and memorable mascots we see on TV don’t seem to be what are attracting consumers to auto insurance companies these days. In fact, digital display ads are nine times more effective for insurance companies—especially car insurance brands—according to a study released today…read more»

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

(By Dominic Trigg, Vice President and Managing Director, Europe) It's no secret that the programmatic buying of display ads on multiple devices has changed the face of the digital media market recently. According to IDC, spending on real-time bidding for display advertising will accelerate at…read more»

Define It - What Is Programmatic Buying? George John Weighs In

Define It - What Is Programmatic Buying? George John Weighs In

As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies.

In an effort to bring transparency to the many industry terms and buzzphrases spinning 'round, AdExchanger asked several executives, including George John, "What is programmatic buying?" Read his…read more»

Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel Publishes 11 Best Practices For Programmatic Advertising

Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic Advertising,” is co-authored by the company’s SVP of Customer Success, and helps ensure marketers avoid common programmatic errors to reach maximum success on their campaigns.

The IDC has projected that programmatic buying will grow 53% per…read more»