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Thought Leadership at Rocket Fuel
We Punched the Monkey and It Punched Back

We Punched the Monkey and It Punched Back

The recent acquisition of [x+1] by Rocket Fuel is a great sign for our industry. It basically validates the idea that, for programmatic RTB to be effective, real data science must inform targeting. [X+1] is one of the best at cross-channel targeting, and they have…read more»

We Need to Look at the Whole Decision Journey, Not Just the Final Click

We Need to Look at the Whole Decision Journey, Not Just the Final Click

(By Dominic Trigg, Vice President and Managing Director, Europe) In today’s industry, advertisers are able to see a direct relationship between an ad and a consumer’s purchase decision. However, many advertisers and agencies continue to make the same mistake – placing all the glory on the…read more»

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

MyCustomer: Is 2014 the Breakthrough Year for Programmatic Branding?

(By Dominic Trigg, Vice President and Managing Director, Europe) It's no secret that the programmatic buying of display ads on multiple devices has changed the face of the digital media market recently. According to IDC, spending on real-time bidding for display advertising will accelerate at…read more»

Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

(By Dominic Trigg, Vice President and Managing Director, Europe) As digital marketing continues to innovate, the challenge for marketers is keeping abreast of technological advances in order to take advantage of the new opportunities available. It’s no secret that programmatic buying and real-time bidding have…read more»

M&M Global: The Changing Face of the Ad Network

M&M Global: The Changing Face of the Ad Network

(By Dominic Trigg, Vice President and Managing Director, Europe)

Around 13 years ago when ad networks first arrived on the scene, some even before Google, they were portals used to reach an audience as they carried out a particular activity on a particular site.

Now,…read more»