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Thought Leadership at Rocket Fuel
Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising

Digital Beats TV and Humans Still Matter in ‘Top-of-Mind’ Insurance Advertising

Insurance companies that spend their advertising dollars on digital ads can increase their brand awareness far more than they can with television. A study by the digital advertising services firm Rocket Fuel says…read more»

It's Not Easy for Banks to Sell You on New Services

It's Not Easy for Banks to Sell You on New Services

Banks spend tons of money figuring out how you like to spend and save money, especially when it comes to using credit cards and mobile banking, two huge profit centers for financial institutions. In a study of 750 banking consumers 18 and older who own…read more»

The State of Big Data: What the Surveys Say

The State of Big Data: What the Surveys Say

Fall is a busy time for thought leadership marketing, the time of the year when many companies release the results of surveys they conducted or sponsored recently. Not surprisingly, given the prominence of the buzzword, Big Data is the subject of numerous studies this year.…read more»

Dec 02, 2013 / Big data, Research
The Big Potential of Big Data: A Forbes Insights and Rocket Fuel Joint Study

The Big Potential of Big Data: A Forbes Insights and Rocket Fuel Joint Study

When it comes to increasing ROI, marketers who are Big Data-centric are seeing big results. A Forbes Insights survey conducted in association with Rocket Fuel found that marketers who use Big Data generate more benefits from their initiatives than those who don’t. Of marketers who…read more»

Oct 24, 2013 / Big data, Research
Study Says Ads Early in Week Grab Shoppers

Study Says Ads Early in Week Grab Shoppers

Dealership ads seen on a Monday or Tuesday are more likely to prompt car shoppers to seek out a dealership or request a test drive than ads they view on other days, according to a new study. On weekends, shoppers are out kicking tires and…read more»

Aug 27, 2013 / Autos, Research