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Thought Leadership at Rocket Fuel
Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

Programmatic Buying – Achieving the Marketer's Dream of 1:1 Marketing

(By Dominic Trigg, Vice President and Managing Director, Europe) As digital marketing continues to innovate, the challenge for marketers is keeping abreast of technological advances in order to take advantage of the new opportunities available. It’s no secret that programmatic buying and real-time bidding have…read more»

George John: 'Nerds Are In Charge' of Brand Media Teams

George John: 'Nerds Are In Charge' of Brand Media Teams

At the BMO Capital Markets Technology & Digital Media Conference in New York, Ad Exchanger's Ryan Joe spoke with Rocket Fuel CEO George John and CFO Peter Bardwick about reasons behind our rapid  growth and how we are set to capitalize on the massive changes…read more»

Rocket Fuel Panel Tackles Big Data Opportunity

Rocket Fuel Panel Tackles Big Data Opportunity

Figuring out how to leverage the overwhelming amount of data they collect is a critical challenge for advertisers, and one that spans industries. To shed some light on big data issues, real-time ad platform Rocket Fuel invited Forrester Research analyst Mike Gualtieri, Visible Measures CEO…read more»

Three Theories About Programmatic Buying

Three Theories About Programmatic Buying

The question of how to define programmatic buying is nothing new. It’s a term frequently discussed and written about within the industry and here at AdExchanger. But when five executives are asked to define it, they do not naturally come to agreement. When AdExchanger surveyed…read more»

How Digital Video will Change 2014

How Digital Video will Change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which were video ads. Biz Report's…read more»