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Programmatic is the Word on Everyone’s Lips – But Rocket Fuel is Helping it Reach its Full Potential

Programmatic is the Word on Everyone’s Lips – But Rocket Fuel is Helping it Reach its Full Potential

Programmatic buying has already done a lot for the industry. It is helping us to use technology to make sense of, optimize and analyze data at a more efficient rate than ever before. With all the opportunities that programmatic buying is offering to advertisers, it…read more»

Dec 16, 2013 / Programmatic-buying, Social
Andrew Newman Weighs in on Facebook's 66% Spike in Advertising Revenue

Andrew Newman Weighs in on Facebook's 66% Spike in Advertising Revenue

Andrew Newman, Rocket Fuel's Director of European Operations and Analytics, was interviewed by The Drum about the future of Facebook advertising. He weighed in on Facebook's  63% spike in advertising revenue in Q3, and how the company's plans for in-app advertising will build upon the…read more»

Five Times as Much TV-related Social Activity on Facebook than Other Social Channels

Five Times as Much TV-related Social Activity on Facebook than Other Social Channels

Second-screen Facebook activity during one week in May found that the volume of Facebook user engagement relating to television programming was five times as large as all other social networks combined, Trendrr research has found. Read entire article here >

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Check Out Rocket Fuel's New FBX Infographic

Check Out Rocket Fuel's New FBX Infographic

Rocket Fuel, one of the earliest real-time bidding partners for Facebook Exchange, shared some of the expertise it has gathered in delivering more than 1.5 billion FBX campaign impressions since September 2012 in an infographic. read entire article here >

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Jun 04, 2013 / Social