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Thought Leadership at Rocket Fuel
B2B Marketing: Facebook Acquires LiveRail, Dominic Trigg Weighs In

B2B Marketing: Facebook Acquires LiveRail, Dominic Trigg Weighs In

Facebook has acquired online video advertising platform LiveRail for a reported £233 million.

Founded in 2007, LiveRail allows brands to serve better ads in the videos that appear on their websites and apps. The tech start-up also provides marketers with access to premium video records…read more»

Jul 03, 2014 / , Big data, Branding, Data, Video
Advertising Trends: A ‘Tale of Two Cities’

Advertising Trends: A ‘Tale of Two Cities’

Between programmatic buying, premium selling, the modernization of the banner ad, new opportunities on video, the explosion of native and a constant need to correctly measure and quantify online site traffic, advertising means and methods are only becoming increasingly complex.

At min’s “minsider” Wednesday breakfast,…read more»

Best Practices for B2B Content Marketing: Rocket Fuel Leads the Way with Video

Best Practices for B2B Content Marketing: Rocket Fuel Leads the Way with Video

Content is still king. Today's marketers cite content marketing as their top focus, according to Copy Press's State of Content Marketing report. As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting—and improving upon—tried-and-true tactics like video. In life, as…read more»

Feb 18, 2014 / B2b, Digital marketing, Video
Rocket Fuel's Frankel Sees 2014 as the Year Branding Goes Programmatic

Rocket Fuel's Frankel Sees 2014 as the Year Branding Goes Programmatic

Martini Media CEO Skip Brand interviewed Rocket Fuel President Richard Frankel in a MediaPost feature on what 2014 holds for programmatic buying in brand marketing. Both execs agree that this will be a year of action— or as Richard puts it,“evolutionary action" for brand marketers.…read more»

Coming in 2014: More Video, More Data, More Wearable Media

Coming in 2014: More Video, More Data, More Wearable Media

In his article forecasting the tech and media trends of 2014, Mediashift's Dorian Benkoil predicts more video, more data, and the rise of things (real-world objects) as media. As programmatic buying continues to pick up steam, Rocket Fuel—a company wielding disruptive technology and harnessing Big…read more»