Facebook has acquired online video advertising platform LiveRail for a reported £233 million.
Founded in 2007, LiveRail allows brands to serve better ads in the videos that appear on their websites and apps. The tech start-up also provides marketers with access to premium video records…read more»
Between programmatic buying, premium selling, the modernization of the banner ad, new opportunities on video, the explosion of native and a constant need to correctly measure and quantify online site traffic, advertising means and methods are only becoming increasingly complex.
At min’s “minsider” Wednesday breakfast,…read more»
Content is still king. Today's marketers cite content marketing as their top focus, according to Copy Press's State of Content Marketing report. As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting—and improving upon—tried-and-true tactics like video. In life, as…read more»
Martini Media CEO Skip Brand interviewed Rocket Fuel President Richard Frankel in a MediaPost feature on what 2014 holds for programmatic buying in brand marketing. Both execs agree that this will be a year of action— or as Richard puts it,“evolutionary action" for brand marketers.…read more»
In his article forecasting the tech and media trends of 2014, Mediashift's Dorian Benkoil predicts more video, more data, and the rise of things (real-world objects) as media. As programmatic buying continues to pick up steam, Rocket Fuel—a company wielding disruptive technology and harnessing Big…read more»