Press Releases
December 1
Rocket Fuel Named One of America’s 100 Most Promising Companies by Forbes Magazine
Fast-growing real-time ad targeting company recognized for its compelling business model, strong management team and rapid revenue growth
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November 7
Making Facebook Ads More Effective: Rocket Fuel Launches Social Booster for Facebook
New offering enables marketers to automatically optimize targeting, placement, creative, and bids for Facebook Ads in near real-time – dramatically improving ad engagement and effectiveness.
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October 20
Rocket Fuel propels forward in the UK
Rocket Fuel is expanding its team in the UK. Among recent hires are Emmet Geaney who has been appointed as Director of Operations, Phil Murrell and Andrew Squire as new sales managers, and Rebecca Crown as an account manager. All will be based in the UK office.
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October 11
Rocket Fuel Powers Unified Digital Advertising Solution for Automotive Industry
Auto Booster integrates brand and direct response campaigns breaking the mold on traditionally isolated advertising efforts.
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October 11
Rocket Fuel Earns IAB Quality Assurance Guidelines Certification
Leading real-time ad targeting company joins select set of early adopters
that have met extensive training, audit and compliance requirements.
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September 30
Rocket Fuel Expands Executive Team Amid Record Year of Global Growth
Leading real-time ad targeting company names Peter Bardwick as CFO
and hits $50M run-rate milestone.
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August 29
Rocket Fuel Names IAB Asia Chief Ken Mandel to Board of Advisors
Key appointment of one Asia-Pacific’s leading advertising executives to Rocket Fuel board of advisors comes as company prepares to enter Asia-Pacific advertising market.
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August 22
Rocket Fuel Unveils Brand Booster 2.0
Dozens of advertisers including Brooks Sports have already adopted Brand Booster to target online brand campaigns in real time, boosting awareness, purchase intent and sales.
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July 8
Duke and Duchess of Cambridge to Attend Variety Venture Capital and New Media Summit: Rocket Fuel Selected to Present at Exclusive Event
Rocket Fuel CEO and co-founder, George John to share insights on how technology innovation can help the entertainment industry reach today’s digital consumers
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July 4
agenda21 Pete Robins Takes UK Advisor Role at Rocket Fuel
Media Technology company Rocket Fuel welcomes agenda21’s Pete Robins to its UK advisory board in order to help them build strong and needs based relationships with media planners and buyers in the UK.
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June 28
Razorfish Chairman Clark Kokich Joins Rocket Fuel Board of Directors
Online advertising visionary joins Rocket Fuel during period of explosive revenue and customer growth; over 400 brands and agencies including 8 of the top 10 Interbrand Best Global Brands and the top 5 agency holding companies now running on Rocket Fuel.
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April 11
Rocket Fuel Continues UK Expansion
Els De Witte Appointed as UK Marketing Director to Implement Marketing Strategy
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April 7
Rocket Fuel Set to Shake Up UK Digital Advertising Market
Media Industry's Most Intelligent Audience Profiling & Targeting Technology
Now Available to UK Advertisers. Dominic Trigg Appointed to Spearhead Growth of UK Operations.
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April 6
Rocket Fuel Accelerates Growth with Series "C" Funding
Latest Funding Round Underscores Rapid Expansion of Customer Base and
Extraordinary Revenue Growth for Digital Advertising Trailblazer
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March 30
Rocket Fuel Opens Detroit Regional Office
Former Ford and Yahoo! Autos Executive Tapped to Lead Detroit
Field Operations as Company Brings Digital Advertising to Motor City
Stalwarts
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January 19
Rocket Fuel Launches Data-Driven Audience Targeting for Online Video
Video Booster Incorporates Targeted Inventory & Optimization for Digital Campaigns
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2010
Nov 23
Rocket Fuel Announces Profitability, 10x Revenue Growth for 2010
Growing Partnerships with Top Global Brands Fuel Company Success and Expansion
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Nov 3
Rocket Fuel Preps Advertisers for the Holiday with
Solution that Maximizes Effective Share of Voice to Capitalize on
Holiday Shopping Trends
Holiday Shopping Booster Maximizes Online Campaign
Performance and Sales by Targeting In-Market Shoppers Based on
Holiday-Influenced Purchasing Attributes
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Oct 11
Rocket Fuel Solves the Click-through Problem for Branders
Rocket Fuel launches its Brand Booster Suite to
deliver better results against marketers’ brand goals in real-time
throughout the marketing funnel
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Sept 22
Rocket Fuel Calls Out to Nokia and Teams Up with Northgate for $10M Venture Funding. Nokia Growth Partners and Northgate Capital Invest to Boost Rocket Fuel’s Expansion.
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July 21
Rocket Fuel Inc. Finding Success Optimizing BlueKai Data to Boost Targeting Effectiveness of Online Display Campaigns. BlueKai Intent data running on Rocket Fuel drives efficiency, action and engagement for major brands.
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June 23
Rocket Fuel Boosts Analytic
Muscle with former Havas Digital Chief of Global Insights, plus
Stanford Professor of Artificial Intelligence. Company accelerates investment in analytics and automation to enhance advertising results.
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June 9 | Media Alert
Rocket Fuel Inc. Teams With TARGUSinfo
to Showcase Top 10 CPG Brand Case Study Results at DigiDay:TARGET and
Digital Publishing & Advertising Conferences. Online Advertising Industry Trailblazers Share Results From Innovative Brand Awareness Display Campaigns.
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May 26
Rocket Fuel Inc. Wins Best Startup of 2010 Tech and Innovation Award
San Francisco Business Times honors top local companies including Pandora, Salesforce.com and Zynga.
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May 25
Rocket Fuel Uses Offline Aggregate Purchase Data from The Nielsen Company to Boost Online Display Ad Effectiveness
Allows brand advertisers to reach audience and consumer “look-alikes” based on offline purchases.
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April 23
Rocket Fuel Inc. Partners with Dynamic Logic to
Deliver Industry’s First Real-Time Optimization Solution for Online
Display Branding Campaigns
Exclusive offering enables brand marketers to get audience feedback to make campaigns work better now.
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April 15
Rocket Fuel Inc. Adds MIT Internet Pioneer to Executive Staff
Mark Torrance appointed as the company's Chief Technical Officer
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March 12
Former Founder of Blue Martini Monte Zweben Joins Rocket Fuel’s Board of Directors
Monte Zweben, co-founder and chairman of SeeSaw Networks was elected to Rocket Fuel’s board of directors. Read > | Download (.pdf)>
February 19
Rocket Fuel Expands Display Advertising Industry Presence With New Sales Hires and Offices
Company Builds on Current Sales Force Strength, Expands to New Regions Across the U.S.
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January 29
Rocket Fuel CEO George John to Speak at OnMedia NYC 2010
Executives From IAB, Forbes, Razorfish, and Tumri to Raise Awareness of the Promise of Ad-Tech Innovation
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December 11
Rocket Fuel Secures $3M in Venture Funding to Boost Operations and Technology Growth
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November 4
Rocket Fuel Drives Higher Performance for Major Brand Advertisers with Audience Booster
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October 22
Rocket Fuel Inc. Appoints New Vice President of Business Development
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September 16th
Rocket Fuel Inc. Expands New York Office and Appoints Calton Chan as Vice President of Sales
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August 17th
Rocket Fuel Inc. Launches Intelligent Ad Serving Technology Platform
Veterans from Yahoo!, DoubleClick, Epiphany,
and Salesforce.com team up to offer technology platform to predict
consumer response to online marketing
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