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One To One Marketing
One To One Marketing

Press Release

Media Alert: Rocket Fuel Supports Digiday Programmatic Summit with VIP Sponsorship

REDWOOD CITY, Calif., April 28, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that the company is sponsoring the upcoming…Read More»

Apr 28, 2015

81 % of Marketers Report Needing New Data Management Approach to Meet One-to-One Marketing Goals, According to New Rocket Fuel Study

77% of Marketers Surveyed State They Are Not Prepared for One-to-One Marketing, 48% Are Interested in Using a DMP REDWOOD CITY, Calif., April. 24, 2015 –Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to…Read More»

Apr 24, 2015

Media Alert: Rocket Fuel to Present on AI and Big Data’s Role in Powering Digital Marketing at Collision and IBM ExperienceOne Amplify Conferences

REDWOOD CITY, Calif., April 23, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that the company is speaking at two…Read More»

Apr 23, 2015

Rocket Fuel Announces Efficiency Program and Preliminary First Quarter Results

Efficiency Program Projected to Reduce Costs by $30 Million Annually Company Reports Preliminary First Quarter 2015 Results Above Guidance Ranges REDWOOD CITY, Calif., April 22, 2015 (GLOBE NEWSWIRE) -- Rocket Fuel (Nasdaq:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI…Read More»

Apr 22, 2015

Rocket Fuel Study Finds 36% of Registered Voters in Swing States Took to the Polls After Viewing an Online Ad

Study Finds That Increasing Advertising Spend Two Months Prior To Election Drives Voter Decision Making REDWOOD CITY, Calif., April. 21, 2015 –Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for…Read More»

Apr 21, 2015

Rocket Fuel to Report First Quarter 2015 Results and Host Quarterly Conference Call on May 7

REDWOOD CITY, Calif., April 21, 2015 (GLOBE NEWSWIRE) -- Rocket Fuel Inc. (Nasdaq:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced it will report its first…Read More»

Apr 21, 2015

Rocket Fuel Among Industry’s First to Announce Integration with New Marketo Ad Bridge

Rocket Fuel’s AI-Based Programmatic Ad-Buying Platform and Rich Marketo Audiences Drive Optimal Business Outcomes for Marketers REDWOOD CITY, Calif., April. 14, 2015 –Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for…Read More»

Apr 14, 2015

Media Alert: New Report by Rocket Fuel and Leading Digital Strategist Dr. Augustine Fou Offers Marketers Solutions to Improve Inventory Quality

New Report Defines Digital Ad Fraud and Suggests Tactics to Fight It REDWOOD CITY, Calif., April. 9, 2015 –Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and…Read More»

Apr 09, 2015

Media Alert: Rocket Fuel Powers INDYCAR ‘Rivals’ Digital Ad Campaign

INDYCAR Achieves 100% Lift in Target Audience Tune-in for Verizon IndyCar Series Season REDWOOD CITY, Calif., April 7, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, published acustomer success storyhighlighting the…Read More»

Apr 07, 2015

Media Alert: Rocket Fuel Reveals Programmatic Advertising and Digital Marketing Best Practices

REDWOOD CITY, Calif., April 1, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that it is participating in several upcoming…Read More»

Apr 01, 2015