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Press Release

Rocket Fuel Leads in Targeting People Across Devices with 57% Average Performance Lift for New Cross-Device Capability

Rocket Fuel's Latest Offering Combines Moment Scoring™ with Cross-Device Capability for Market-Leading Programmatic Marketing Platform REDWOOD CITY, Calif., July 1, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI…Read More»

Jul 01, 2015 / Digital-marketing, Mobile

Rocket Fuel's Targeted Advertising Technology Delivers AMBER Alerts for the Federation for Internet Alerts (FIA)

Rocket Fuel’s Geo-Targeting Capability Brings Real-time Emergency Communications to Users via Mobile Display Ads REDWOOD CITY, Calif., June 26, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for…Read More»

Media Alert: Red Backgrounds and Male Faces Net Higher Advertising Conversions As Revealed in New Rocket Fuel Infographic

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study REDWOOD CITY, Calif., June 10, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and…Read More»

Jun 10, 2015 / Creative, Research

Rocket Fuel Improves Performance Across Premium Publishers with Industry’s First AI-Optimized Private Marketplace

Rocket Fuel’s Programmatic Marketing Platform Now Supports Access to 98% of comScore’s Top 100 Private Marketplace-Supported Properties REDWOOD CITY, Calif., June 8, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize…Read More»

Jun 08, 2015 / Private marketplace

Rocket Fuel Recognized as a Strong Performer in DSP Market

Leading Independent Analyst Firm Noted Rocket Fuel is “Heavily Committed to Developing ‘Marketing that Learns’ through Artificial Intelligence” REDWOOD CITY, Calif., June 3, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to…Read More»

Jun 03, 2015

Rocket Fuel Doubles Performance With Next Gen AI for Programmatic Marketing Platform

Rocket Fuel Uses Hadoop Yarn and Apache Spark to Model and Score 85 Billion Bid Requests Per Day—a 90% Increase Year-Over-Year REDWOOD CITY, Calif., May 21, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data…Read More»

May 21, 2015

Media Alert: Rocket Fuel Announces Guide to Programmatic Video Series and Twitter Scavenger Hunt

REDWOOD CITY, Calif., May 18, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced its five-part video series and Twitter contest…Read More»

May 18, 2015

Rocket Fuel Leaders Bridget Bidlack and Kiwoba Allaire Named to SF Business Times "Most Influential Women in Business” List

REDWOOD CITY, Calif., May 15, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced Bridget Bidlack, Vice President, Enterprise Products and…Read More»

May 15, 2015

Media Alert: Rocket Fuel to Present on Programmatic Mobile Advertising at Mobile Media Summit Upfront @ Internet Week

REDWOOD CITY, Calif., May 15, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that Rocket Fuel's Senior Director of Mobile,…Read More»

May 15, 2015

Catch the Programmatic Wave with Rocket Fuel’s New Playbook

New Guide Offers Practical Insights & Strategies to Drive Programmatic Marketing Performance Across All Channels REDWOOD CITY, Calif., May 14, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI…Read More»

May 14, 2015