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Thought Leadership at Rocket Fuel

Rocket Fuel Study: Digital Display Advertising Nine Times More Effective Than TV for Auto Insurance Brands

Cross-channel ad spend more effective than TV alone REDWOOD CITY, Calif., August 20, 2014 – Insurance companies face a bumpy road ahead when it comes to retaining customers and staying top-of-mind for consumers. According to a study released today byRocket Fuel (NASDAQ: FUEL), a leading…read more»

Aug 20, 2014

Media Alert: Rocket Fuel Expert Shares Best Practices to Combat Digital Advertising Fraud with the BBC

REDWOOD CITY, Calif., August 15, 2014 – With the ever-growing media focus surrounding online ad fraud, Ari Levenfeld, Director of Privacy and Inventory Quality at Rocket Fuel (NASDAQ: FUEL), addressed concerns over inventory quality for advertisers and what can and is being done to combat…read more»

Aug 15, 2014

Rocket Fuel to Acquire [x+1]

Combined Business Will Offer a Comprehensive Platform Consisting of SaaS-Based Marketing, Advertising and Data Management Solutions Across Paid and Owned Media REDWOOD CITY, California -- August 5, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and…read more»

Aug 05, 2014 / Programmatic-buying

Rocket Fuel Reports Second Quarter 2014 Financial Results and Intent to Acquire [x+1]

Revenue Grew 70% and Gross Profit Grew 80% Year-Over-Year Combination of Rocket Fuel and [x+1] Will Offer a Wide Array of SaaS-Based Advertising and Marketing Solutions Across All Digital Channels Updated Full Year Standalone Guidance Reflects Tempered Revenue Expectations REDWOOD CITY, Calif., Aug. 5, 2014…read more»

Aug 05, 2014

Rocket Fuel to Present at Upcoming Investor Conferences

REDWOOD CITY, Calif., July 28, 2014-- Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that members of the senior management team will present to the investment community at the following investor conferences: Pacific Crest Global…read more»

Jul 28, 2014

Rocket Fuel to Report Second Quarter 2014 Results and Host Quarterly Conference Call on August 5

REDWOOD CITY, Calif., July 23, 2014 (GLOBE NEWSWIRE) -- Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced it will report its second quarter 2014 financial results for the period ended June 30, 2014 following the…read more»

Jul 24, 2014

Rocket Fuel Expands Self-Service Platform with Features Tailored to Agencies

Industry-leading performance, increased usability, enhanced insights draw Booyah Advertising to switch to Rocket Fuel REDWOOD CITY, CA--(July 22, 2014) - Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that Booyah Advertising has switched from another…read more»

Rocket Fuel Adds Dynamic Personalized Advertising to Its Technology Platform

AI-powered technology personalizes the advertising experience, raises return on ad spend by 24% for Brooks Running REDWOOD CITY, Calif., July 16, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced new capabilities for dynamic,…read more»

Rocket Fuel Welcomes Rhonda Shantz as Vice President of Marketing

Innovative, Award-Winning Marketing Executive with Experience and Success Across Marketing and PR to Expand Brand Perception and Grow Market Share REDWOOD CITY, CA -- (Marketwired) – July 2, 2014 – Rocket Fuel Inc., (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital…read more»

Jul 02, 2014 / Digital marketing

Rocket Fuel Launches Audience Guarantee to Help Brands Maximize Targeted Reach & Branding

Denny’s uses Rocket Fuel Audience Guarantee to maximize in-target reach and brand effectiveness across programmatic video buys REDWOOD CITY, Calif., June 23, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today launched Rocket Fuel Audience…read more»