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Press Release

Rocket Fuel Expands Politics and Advocacy Group to Meet Accelerated Demand for its Programmatic Media Solutions

Growing Washington D.C.-based Team Will Help Political Media Buyers Increase Reach and Targeting in the 2016 Election Cycle and Advocacy Funnel  REDWOOD CITY, Calif., July 23, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big…Read More»

Jul 27, 2015 / Politics-and-advocacy

Media Alert: Travel Spending Spree: Luxury Travelers Make up to 18 Purchases Prior to Trip, According to Rocket Fuel Study

New Infographic Showcases Power of Rocket Fuel’s Programmatic Marketing Platform to Uncover Insights Based on Behavioral and Predictive Insights for Advertisers, Including Travel, Retail, and Auto REDWOOD CITY, Calif., July 22, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses…Read More»

Jul 22, 2015 / Research, Travel

Rocket Fuel Named Top Corporate Philanthropist by San Francisco Business Times

REDWOOD CITY, Calif., July 16, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced it has been named to the San…Read More»

Jul 16, 2015

Nielsen Selects Rocket Fuel as Inaugural Member of Nielsen Preferred Platform Partner Program

Rocket Fuel Brings Programmatic Marketing Leadership and Moment Scoring™ to New Nielsen Program to Measure Digital Performance REDWOOD CITY, Calif., July 6, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize…Read More»

Jul 06, 2015

Rocket Fuel Leads in Targeting People Across Devices with 57% Average Performance Lift for New Cross-Device Capability

Rocket Fuel's Latest Offering Combines Moment Scoring™ with Cross-Device Capability for Market-Leading Programmatic Marketing Platform REDWOOD CITY, Calif., July 1, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI…Read More»

Jul 01, 2015 / Digital-marketing, Mobile

Rocket Fuel's Targeted Advertising Technology Delivers AMBER Alerts for the Federation for Internet Alerts (FIA)

Rocket Fuel’s Geo-Targeting Capability Brings Real-time Emergency Communications to Users via Mobile Display Ads REDWOOD CITY, Calif., June 26, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for…Read More»

Media Alert: Red Backgrounds and Male Faces Net Higher Advertising Conversions As Revealed in New Rocket Fuel Infographic

Visual Companion Highlights Key Findings of Landmark Rocket Fuel Creative Study REDWOOD CITY, Calif., June 10, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and…Read More»

Jun 10, 2015 / Creative, Research

Rocket Fuel Improves Performance Across Premium Publishers with Industry’s First AI-Optimized Private Marketplace

Rocket Fuel’s Programmatic Marketing Platform Now Supports Access to 98% of comScore’s Top 100 Private Marketplace-Supported Properties REDWOOD CITY, Calif., June 8, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize…Read More»

Jun 08, 2015 / Private marketplace

Rocket Fuel Recognized as a Strong Performer in DSP Market

Leading Independent Analyst Firm Noted Rocket Fuel is “Heavily Committed to Developing ‘Marketing that Learns’ through Artificial Intelligence” REDWOOD CITY, Calif., June 3, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to…Read More»

Jun 03, 2015

Rocket Fuel Doubles Performance With Next Gen AI for Programmatic Marketing Platform

Rocket Fuel Uses Hadoop Yarn and Apache Spark to Model and Score 85 Billion Bid Requests Per Day—a 90% Increase Year-Over-Year REDWOOD CITY, Calif., May 21, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data…Read More»

May 21, 2015