Redwood Shores, Calif. (November 7, 2011) – Rocket Fuel Inc., the leading real‐time ad targeting company, today unveiled a new technology and services offering designed to help marketers dramatically improve the effectiveness of Facebook Ads campaigns. Rocket Fuel’s Social BoosterSM for Facebook is the first data-driven tool for automating the creation, monitoring, and management of Facebook Ads campaigns. Now marketers can automatically leverage Facebook and web-wide data to continually improve the performance of their Facebook Ads – and automatically apply these learnings to all their digital marketing programs.
Marketers can use Social Booster for Facebook to get more out of their Facebook advertising campaigns, whatever their marketing goals. Using the tool, brands can:
Rocket Fuel Social Booster for Facebook first enables marketers to define their social advertising objectives, such as driving fans, likes, brand page visits, or application installs. The platform then automatically tests and optimizes each Facebook Ad campaign based on the desired user outcomes – and continually learns from each ad interaction to further refine bids, placement, and creative.
Using proprietary response prediction technology, Social Booster for Facebook continually and automatically optimizes campaigns to attain the highest levels of engagement. The technology leverages advanced algorithms to test and optimize each Facebook ad for bid price, optimum creative, time of day, and placement – and constantly refines targeting parameters such as geography, interests, behavior, and demographics to more precisely target the most relevant audiences.
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world’s leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick, Salesforce.com, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in nine cities worldwide including New York and London.
©2011 Rocket Fuel Inc. All rights reserved. Rocket Fuel Inc. and Social Booster are registered trademarks of Rocket Fuel Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
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