REDWOOD CITY, CA--(Marketwired - Nov 5, 2013) - Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence advertising solutions for digital marketers, announced today the results of a consumer research study centered around spending habits for shoppers this 2013 holiday season.
More than a quarter (26%) of holiday shoppers plan on spending more in 2013 than they did last year, with the majority of the rest (59%) planning on matching their spending from a year ago. The bulk of this increased spending is expected to be online, where consumers are 1.5x more likely to expect to spend more in 2013.
Consumers indicate that the #1 factor in determining where to shop for gifts this holiday season is quality (though price is a close second). Online advertising programs should promote not just pricing and sales or promotions, but include quality as well.
Although parents are more likely to plan on beginning their holiday shopping early, this behavior is dependent in part on their back-to-school shopping habits: Parents who start their back-to-school shopping early tend to do likewise for their holiday shopping.
Looking at campaign data from campaigns delivered by Rocket Fuel in November 2010, 2011, and 2012 shows an increase in conversion rates across specific campaign verticals on Cyber Monday, with the largest increases in conversion rates for fashion/clothing campaigns (+50%), retail campaigns (+35%), and consumer technology (+30%).
Click here to download the complete research study -- including recommendations for how advertisers can best reach holiday shoppers in November and December.
About Rocket Fuel:
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in 19 offices worldwide and trades on the NASDAQ under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.