Porres to join speakers from Havas Digital, comScore, and Critical Mass on panel leading digital-advertising conference on real-time bidding
January 21, 2013 – Redwood City, CA – Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that the company’s Chief Marketing Officer, Eric Porres, will speak at OMMA RTB on Thursday, January 24 in New York City.
Rocket Fuel CMO Eric Porres will speak on a panel titled “Getting to RTB 2.0: Solving for Quality, Viewability, and Cost of Sale” at this week’s OMMA RTB conference in New York City. The panel will take place at 3:30 p.m. on Thursday, January 24.
Porres will join panelists Rob Griffin, EVP, Global Director of Product Development at Havas Digital; Anne Hunter, SVP, Advertising Effectiveness Products at comScore; John Malysiak, Account Director at Accuen; and Joel Nierman, Marketing and Media Director at Critical Mass, to debate the future of real-time bidding in the digital-advertising sector. Panelists will discuss the hurdles holding back widespread brand adoption of automated platforms, as well as inventory-quality issues and the rise of the “viewable impression.”
OMMA RTB is the premier industry conference focused on the benefits, challenges, and future of RTB. The conference is attended by top media buyers, planners, senior ad-agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
Porres and other executives from Rocket Fuel have been invited to keynote, speak, or moderate at more than 40 industry-leading advertising and big-data conferences in the past year, including OMMA, iMedia, Federated Media Signal, SMX, GigaOM Structure Data, the JD Power Automotive Marketing Roundtable, FutureM, Advertising Week DC and NY, and the Digiday Data Marketing Summit.
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About Rocket Fuel Inc.
Rocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real time, and deliver outstanding results from awareness to sales. Awarded #22 on the Forbes Most Promising Companies in America list, over 700 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.