Top programmatic ad-technology company recognized as the fourth most promising company in America for its rapid revenue and employee growth, industry-leading technology, and roster of over 800 global brand clients
Redwood City, Calif. (February 6, 2013) – Rocket Fuel Inc., the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that it has been awarded #4 on Forbes Magazine’s America’s Most Promising Companies list. From thousands of applicants across dozens of sectors, Rocket Fuel was named the fourth most promising company in the United States.
"To be named one of the top five most promising companies in America is a testament to the hard work of the entire Rocket Fuel team to bring artificial intelligence and big data to advertising," said George John, CEO of Rocket Fuel. "It's an honor to be recognized by Forbes for our contribution to the economy, and to deliver on the promise of American innovation and entrepreneurship."
One metric never says it all. For the Most Promising list, Forbes strove for a holistic gauge of young, privately held companies, trying to pin down their trajectories by looking at a slew of variables. Over the course of six months Forbes reviewed thousands of applications. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size, and key partnerships. Forbes turned to CB Insights, a Manhattan-based data research firm that specializes in assessing private companies, to refine the search. Their MOSAIC software scans 45,000 sources to measure a company’s health. A new distribution deal, for example, marks a positive signal, while the loss of an executive is a negative. MOSAIC gathers those myriad signals into a final score that FORBES uses as an initial guide in producing the list. After verifying sales numbers, speaking with each company, and debating their merits and blemishes, Forbes produces a final ranking.
About Rocket Fuel Inc.
Rocket Fuel delivers the only programmatic media-buying platform at big data scale that harnesses the power of artificial intelligence to improve marketing ROI. Rocket Fuel's powerful Advertising That LearnsTM technology drives best-in-plan results for advertisers, and empowers media teams to focus on strategy, not spreadsheets. Its distributed planet-scale computing engine currently screens over 26 billion ads per day, and selects the best for its customers, via real-time bidding (RTB) relationships with major publishers and exchanges. The technique has proven itself across web, mobile, video, and social channels, with 894 brands powered by Rocket Fuel in 2012. Awarded #4 on Forbes' 2013 Most Promising Companies In America list, Rocket Fuel was founded by online advertising veterans and rocket scientists from NASA, Yahoo!, Salesforce.com, and DoubleClick. Rocket Fuel currently employs over 300 people in 15 offices worldwide including New York, London, Toronto, and Hamburg, and recently formed a strategic alliance with cci to provide its services in Japan.