Redwood Shores, Calif. (December 1, 2011) – Rocket Fuel Inc., the leading real‐time ad targeting company, today announced that it has been recognized by Forbes Magazine as one of America’s Most Promising Companies for 2011.
“Being recognized by Forbes as one of America’s Most Promising Companies is a great honor and testament to the hard work of the entire Rocket Fuel team and our great partners and customers," said George John, CEO of Rocket Fuel. "We've worked incredibly hard building the most advanced real-time ad targeting platform in the world, and we look forward to continuing on our rapid growth trajectory in 2012, delivering insanely effective digital campaigns for the world's largest and most successful advertisers and agencies."
Forbes Most Promising Companies for 2011 - http://www.forbes.com/ampc
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Forbes teamed up with CB Insights, a Manhattan-based data firm that tracks investment in high-growth private companies. With $650,000 in grants from the National Science Foundation, CB has developed complex software called Mosaic that mines myriad online sources (from press releases and social networks to job boards and court filings) to come up with one, algorithmically derived score that measures a private company’s health. Forbes married Mosaic’s data-crunching with old-fashioned reporting to assemble a list of rising stars with bright growth prospects.
Rocket Fuel is a real-time ad targeting company that transforms digital media buys into self-optimizing engines that learn in real time, delivering great campaign results from awareness to sales. Our technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals. Over 400 of the world’s leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, DoubleClick, Salesforce.com, and NASA, Rocket Fuel is based in Redwood Shores, California, and has offices in nine cities worldwide including New York and London.