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Press Release

Rocket Fuel Publishes 11 Best Practices for Programmatic Advertising

The company’s newest whitepaper is a definitive checklist of ways to make programmatic advertising deliver better value and more ROI.

REDWOOD CITY, Calif., April 23, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today published its newest whitepaper: “11 Best Practices for Programmatic Advertising.” It helps agencies, marketers, and ad-operations experts set-up, run, and evaluate programmatic advertising initiatives for optimal success.

The whitepaper, authored by Jarvis Mak, senior vice president of customer success; and Roland Siebelink, head of campaign quality and productivity at Rocket Fuel, provides information on how to avoid common programmatic errors, and provides 11 best practices and case examples for effective programmatic execution. Some of the best practices include:

- How to integrate prospecting and retargeting efforts

- Effective ways to test multiple ad creatives

- Data collection best practices

Last fall, Magna Global estimated that $16.6 billion of digital media would be transacted programmatically in 2014, and account for close to a third of all display digital media buying globally. Since 2008, Rocket Fuel has combined AI with big data to autonomously run advertising programs for the world’s leading marketers across the globe, producing significantly better advertising ROI.

This whitepaper is a companion to Rocket Fuel’s “10 Questions About Programmatic Buying,” published last year, which to date has been downloaded over 5000 times.

“As with every major industry change, being armed with better knowledge can help give you that extra edge over your competitors,” said Jarvis Mak, senior vice president of customer success of Rocket Fuel. “Rocket Fuel has delivered data-driven programmatic buying solutions for thousands of marketers worldwide, giving us the unique opportunity to impart firsthand on-the-ground learnings to help marketers optimize their programmatic buying processes.”

Rocket Fuel will host a webinar on the 11 best practices and share additional insights from the whitepaper on May 8, 2014 at 1:00 PM ET.

To download Rocket Fuel’s “11 Best Practices for Programmatic Advertising” whitepaper, please visit this link: http://ow.ly/vSuVK

To register for the webinar on May 8, please visit this link: http://info.rocketfuel.com/11BestPractices

To download Rocket Fuel’s “10 Questions About Programmatic Buying” whitepaper, please visit this link: http://ow.ly/vSuUj.

About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.