Redwood Shores, Calif. (May 21, 2012) – Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced that Eshwar Belani, VP of Products and Business Development, will speak at IAB Canada’s Real-Time Bidding Event, which takes place on Tuesday, May 22 at The Westin Harbour Castle in Toronto.
Belani will join executives from SiteScout and Varick Media from 1:00–1:45 p.m. to discuss the impact of real-time bidding on brand marketing initiative. The panelists will share best practices for how advertisers and agencies can use advanced real-time bidding (RTB) tools to achieve measurable brand impact across the web, social, and mobile.
The RTB Event is part of the IAB Canada’s X-Series, thought-provoking half-day and full-day conferences featuring industry experts presenting on various topics relevant to the Canadian digital marketing and advertising Industry. Through educational sessions and high-level keynotes, the RTB Event will examine how publishers, advertisers and data providers can work together to successfully leverage the RTB environment.
A noted computer scientist who has applied his technical expertise to the digital advertising industry, Belani is responsible for defining Rocket Fuel’s product vision and developing the company’s brand, direct response, social, and vertical product families. Eshwar has authored many academic publications on data analytics and holds six patents. He has spoken at ad:tech, OMMA, SMX, Digiday TARGET, Digital Publishing and Advertising Conference, Interactive Insights Summit, Digital World Expo, MarketingProfs seminars, TARGUSinfo Interactive Insights Summit, and many other conferences.
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About Rocket Fuel:
Rocket Fuel is the leading provider of artificial-intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Recently awarded #22 in Forbes Most Promising Companies in America list, over 500 of the world's most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in thirteen cities worldwide including New York, London, and Toronto.
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