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Press Release

Rocket Fuel’s VP of IT Named to SF Business Times "Most Influential Women in Business” List

REDWOOD CITY, Calif., June 11, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced Shobhana Ahluwalia, Vice President of Information Technology, has been named as one of San Francisco Business Times’ 2014 Most Influential Women in Bay Area Business.

Having joined Rocket Fuel in 2013 as the information technology department lead, she brings more than 18 years of experience in IT management at companies such as the CBS Corporation and CNET, leading large teams across the U.S., India, and China. With her deep domain, management, business, and engineering expertise, Shobhana has successfully enabled Rocket Fuel to scale with its double digit growth in the last year.

“I’m honored and humbled to not only be representing Rocket Fuel with this prestigious accolade, but to be an active part of the growing community of women who are making a difference in Silicon Valley,” says Shobhana. “This is a time of change and growth for women in the field of technology, and I’m delighted that Rocket Fuel recognizes and supports those efforts.”

The San Francisco Business Times’ Most Influential Women in Bay Area Business list showcases influential women across a broad range of fields, highlighting their words of advice and proudest accomplishments. Shobhana will be honored, along with this year’s corporate and community leaders, at a special recognition dinner at the Hilton San Francisco Union Square on June 12, 2014 at 5 p.m. PT.

Tickets can be purchased online at www.bizjournals.com/sanfrancisco/event/102231.

About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers trust Rocket Fuel’s Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Jun 11, 2014