Rocket Fuel boosts sales of fitness DVDs and clothing for Zumba Fitness, driving down CPA 25% below goal
Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music created by Grammy Award-winning producers, with contagious steps and moves to form a “fitness party” that is downright addictive. It’s taught in gyms and studios all over the world. Zumba’s as hot as a bushel of jalapeno peppers, but it knows that in order to keep things hopping, it needs a digital advertising partner to continue spreading the word. Rocket Fuel is giving Zumba the heat it's after—helping ensure it's dancing its way to the bank.
- Drive qualified traffic to the website and product sales to a non-instructor audience
- Increase online purchases of Zumba DVDs and clothing
- Provide analytic insights on Zumba audience characteristics (excluding instructors)
- Men and women with an affinity for health, fitness, and exercise
- Audience look-alike targeting
- Drove CPA goal down by more than 25%
Why Rocket Fuel?
- Rocket Fuel offered an all in-one-solution to Zumba’s digital advertising needs
- Rocket Fuel drove efficient and effective ROI for Zumba's digital ad spend
- Rocket Fuel provided deep audience insights to inform future advertising efforts
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