Rocket Fuel boosts sales of fitness DVDs and clothing for Zumba Fitness, driving down CPA 25% below goal

Beats CPA goal by 25%
Beats CPA goal by 25% results


 Zumba Fitness® is the only Latin-inspired dance-fitness program that blends red-hot international music created by Grammy Award-winning producers, with contagious steps and moves to form a “fitness party” that is downright addictive. It’s taught in gyms and studios all over the world. Zumba’s as hot as a bushel of jalapeno peppers, but it knows that in order to keep things hopping, it needs a digital advertising partner to continue spreading the word. Rocket Fuel is giving Zumba the heat it's after—helping ensure it's dancing its way to the bank.


  • Drive qualified traffic to the website and product sales to a non-instructor audience
  • Increase online purchases of Zumba DVDs and clothing
  • Provide analytic insights on Zumba audience characteristics (excluding instructors)

Big Data audience discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Zumba Fitness? They tend to be:

  • Men and women with an affinity for health, fitness, and exercise


  • Audience look-alike targeting
  • Retargeting


  • Drove CPA goal down by more than 25%

Why Rocket Fuel?

  • Rocket Fuel offered an all in-one-solution to Zumba’s digital advertising needs
  • Rocket Fuel drove efficient and effective ROI for Zumba's digital ad spend
  • Rocket Fuel provided deep audience insights to inform future advertising efforts

Products Used

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