Rocket Fuel drives top-of-mind awareness and engagement with 13.7 times more new movers for Ace Hardware

Results

Delivered a “new mover” audience at a rate of 13.7x over index:

• #1 media partner to drive efficient website engagement

Objectives

Find a media partner who can:

• Reach new movers with high audience volume
• Drive top-of-mind awareness and engagement with target audience

Audience

Adults 25-54:

• Pre-movers: Those who will move in the next 90 days
• Post-movers: Those who have moved in the past 90 days

Campaign Methodology

Leverage real-time surveys for in-flight progressive optimization to maximize audience volume.

Products Used

Real-Time Brand Optimization

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