Rocket Fuel drives top of mind awareness & engagement with new movers for Ace Hardware. |
Results
Delivered “New Mover” audience with a 13.7x over index:
- #1 media partner to drive efficient website engagement
Objectives
Find a media partner who can:
- Reach “New Movers” with high audience volume
- Drive top of mind awareness & engagement with target audience
Audience
Adults 25-54:
- Pre-movers: users who will move in the next 90-days
- Post-movers: users who have moved in the past 90-days
Campaign Methodology
Leverage real-time surveys for in-flight progressive optimization to maximize audience volume.