Audience Accelerator exceeds campaign results during an inventory shortage.
A major outdoor-clothing company
Help MapMyFitness deliver an integrated campaign that delivered results during the holiday season
Exceed advertiser’s metric goals
- 0.10% click rate
- $5.00 cost-per-visit to site
- 75% click-to-visit-landing page rate
Fulfill inventory requirements
Maintain 3x per 24-hour frequency caps
- MapMyFitness added the ability to close RFPs with extensive impression volume and niche targeting requirements during the Q4 inventory rush
- Campaign engagement results were 2x advertiser goal
- Combining first-party data with Audience Accelerator inventory and optimization consistently delivered better results than if run solely on MapMyFitness inventory—on average over 2x better
- Delivered evenly and in full, above target
- Winter-sports enthusiasts as well as active individuals who are interested in a healthy lifestyle and getting outdoors
- Top interests: camping, hiking, skiing/snowboarding, snowshoeing, sledding
- Age 35 to 54 with a $75k+ HHI
- Cloning of MapMyFitness audiences
- Real-time optimization to purchase intenders
- Engagement modeling and frequency optimization
- Third party search, point of sale, and interest data
- Real-time brand-safety shield (read more >)
About Audience Accelerator
Audience Accelerator is an unparalleled full-service audience extension platform. We help sites and networks leverage their data to effortlessly scale their audiences with outstanding results.
Powered by our proven artificial intelligence technology, we enable our partners to model their unique audiences and extend reach for up to 99% of the online universe in the United States. Our full-service team handles set up, training, and execution, including access to industry experts; RFP responses; and detailed, actionable campaign analysis—saving you technology, staff, and infrastructure investment.
How do we know Audience Accelerator works? Our proven artificial intelligence technology has led to a client renewal rate of better than 90 percent. Why limit your sales offerings? Call our team and find out how to provide your advertisers bigger and better campaigns based on your unique audiences.
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