Audience Accelerator helps publishers close larger advertising deals.

Publishers and Networks

Publisher

MapMyFitness

Advertiser

A major healthcare provider

Objective

  • Help MapMyFitness deliver a campaign that requires extremely large reach to a niche audience

Goals

  • Meet advertiser objectives—utilize and scale MapMyFitness audience to reach as many people with active lifestyles as possible
  • Fulfill impression and reach requirements

Audience

  • Healthy fit lifestyle
  • Insurance "engagers"

Results

  • MapMyFitness closed the largest campaign in their history, which they would have had to turn away without the added reach from Audience Accelerator
  • Audience Accelerator was able to fulfill targeting and reach requirements for campaign

Products Used

  • Cloning of MapMyFitness audiences
  • Real-time optimization to purchase intenders
  • Engagement modeling and frequency optimization
  • Real-time brand safety shield (read more >)

About Audience Accelerator

Audience Accelerator is an unparalleled full-service audience-extension platform. We help sites and networks leverage their data to effortlessly scale their audiences with outstanding results.

Powered by our proven artificial intelligence technology, we enable our partners to model their unique audiences and extend reach for up to 99% of the online universe in the United States. Our full-service team handles set up, training, and execution, including access to industry experts; RFP responses; and detailed, actionable campaign analysis—saving you technology, staff, and infrastructure investment.

How do we know Audience Accelerator works? Our proven artificial intelligence technology has led to a client renewal rate of better than 90 percent. Why limit your sales offerings?  Call our team and find out how to provide your advertisers with bigger and better campaigns based on your unique audiences.

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