Rocket Fuel boosts results for an ambitious, highly segmented, performance-driven campaign. |
Results
- Exceeded client's performance goal by 183%
Advertiser
US-based major auto maker that offers a full-line of luxury performance automobiles, crossovers and SUVs.
Agency
One of the world’s foremost media communications specialists that Invests billions in media and contributes to the success of many of the world’s leading brands.
Need
Find technology and data-driven media partner to help boost car sales and brand engagement by building a custom car buyer segment tailored to specific campaign objectives.
Objectives
Boost sales for luxury auto maker:
- Drive traffic to advertiser’s Web site
- Generate high volume of handraisers and leads with media/cost efficiencies
- Build brand engagement for specific conquesting targets (competitive make & model)
- Boost “Shopping Tools” activity – Locate Dealer, Request a Quote, Build Your Car pages
Audience
- In-market luxury automobile buyers on a national level
Campaign
Display media with data-driven audience targeting for behavioral, in-market buyer, purchase intent and conquesting by individual segment (coupe, sedan, SUV, crossover).
- Traffic and optimization for more than 75+ different creative units that correlated to 20+ individual targeting tactics.
- Varied cost per identifiable action (CPIA) benchmarks for each type of lead based on data source and targeting tactic – retargeting, behavioral profile, in-market buyer and conquesting.