Rocket Fuel drives brand awareness and gets Brooks® Sports sales running, reaching 16M runners
The brand campaign hit every key audience metric and even drove enough direct sales to pay for itself.
- Reached over 16M runners cost-effectively and at scale
- Reached 4x more runners for the same dollar amount as previous media partners
- Drove over 93,000 unique website visits
- Sold more than 1,000 pairs of shoes from the Brooks Sports website
- Gained unique audience insights to leverage for future marketing efforts—terms like "kids" and "PGA" had positive content association for this campaign's objectives.Terms like "China" and "games" had a negative content association.
Not just a shoe or apparel company, Brooks Sports is a running company. The company conveys this spirit with its motto "Run Happy"—a celebration of the essence that makes running the most addictive sport the world has ever known.
- Drive top-of-mind awareness and engagement with target audience of core runners
- Leverage top-of the-funnel metrics to increase online purchases through the Brooks website
- Reach runners cost-effectively and at scale beyond the usual suspect digital media buys and remarketing tactics
- Leveraged real-time surveys for in-flight progressive optimization to drive top-of-mind awareness and engagement among runners.
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