Rocket Fuel drives brand awareness and gets Brooks® Sports sales running, reaching 16M runners

Running Big Numbers
Running Big Numbers results

Results

The brand campaign hit every key audience metric and even drove enough direct sales to pay for itself.

  • Reached over 16M runners cost-effectively and at scale
  • Reached 4x more runners for the same dollar amount as previous media partners
  • Drove over 93,000 unique website visits
  • Sold more than 1,000 pairs of shoes from the Brooks Sports website
  • Gained unique audience insights to leverage for future marketing efforts—terms like "kids" and "PGA" had positive content association for this campaign's objectives.Terms like "China" and "games" had a negative content association.

Advertiser

Not just a shoe or apparel company, Brooks Sports is a running company. The company conveys this spirit with its motto "Run Happy"—a celebration of the essence that makes running the most addictive sport the world has ever known.

Objective

  • Drive top-of-mind awareness and engagement with target audience of core runners
  • Leverage top-of the-funnel metrics to increase online purchases through the Brooks website
  • Reach runners cost-effectively and at scale beyond the usual suspect digital media buys and remarketing tactics

Campaign methodology

  • Leveraged real-time surveys for in-flight progressive optimization to drive top-of-mind awareness and engagement among runners.

Products used

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