Rocket Fuel drives holiday HDTV sales for global consumer electronics manufacturer.

Technology: HDTVs
Technology: HDTVs results

Results

Our “rocket science” worked—Rocket Fuel was the top-performing media partner for this campaign.

  • Turned quantitative learning into actionable improvements to drive performance
  • Ramped overall CTR by nearly 5x
  • Broad reach to audiences that mattered—high performance at high volume

Advertiser

Global Name-brand Consumer Electronics Manufacturer

Agency

Major New York Media Agency

Need

Find innovative exceptional-value media partner to help drive HDTV sales in the Q4 shopping season

Objectives

Boost brand awareness for HDTV products:

  • Drive holiday traffic to client’s website
  • Promote brand engagement and preference

Audience

Holiday shoppers, ages 35 to 44

Campaign

Display media with emphasis on CTR

Strategy

Work Smarter, Together

Working with the media agency, we focused on providing real-time interaction, feedback, and two-way communication to earn trust as a responsive and committed partner.

Approach

Focused on desirable audience characteristics versus mere impressions:

  • Our "progressive optimization" resulted in amazing campaign performance
  • Our "advanced audience screening" and "dynamic profiling" helped boost results
  • Sophisticated creative selection allowed us to leverage the creative that performed the best—the new creative wasn't working, so we went back to the original creative
  • Fine-grained campaign control and transparent closed-loop analysis helped squeeze every possible improvement in the results

Products Used

Holiday Shopping Booster

Retargeting Booster

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