Rocket Fuel drives holiday HDTV sales for global consumer electronics manufacturer.
Our “rocket science” worked—Rocket Fuel was the top-performing media partner for this campaign.
- Turned quantitative learning into actionable improvements to drive performance
- Ramped overall CTR by nearly 5x
- Broad reach to audiences that mattered—high performance at high volume
Global Name-brand Consumer Electronics Manufacturer
Major New York Media Agency
Find innovative exceptional-value media partner to help drive HDTV sales in the Q4 shopping season
Boost brand awareness for HDTV products:
- Drive holiday traffic to client’s website
- Promote brand engagement and preference
Holiday shoppers, ages 35 to 44
Display media with emphasis on CTR
Work Smarter, Together
Working with the media agency, we focused on providing real-time interaction, feedback, and two-way communication to earn trust as a responsive and committed partner.
Focused on desirable audience characteristics versus mere impressions:
- Our "progressive optimization" resulted in amazing campaign performance
- Our "advanced audience screening" and "dynamic profiling" helped boost results
- Sophisticated creative selection allowed us to leverage the creative that performed the best—the new creative wasn't working, so we went back to the original creative
- Fine-grained campaign control and transparent closed-loop analysis helped squeeze every possible improvement in the results
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