Rocket Fuel boosts brand awareness and engagement for a Fortune 500 CPG corporation.

Results

Reached target audience with high precision:

• In-flight progressive optimization to increase brand engagement by over 53%
• Generated lift of over 7% for unaided message awareness

Advertiser

A Fortune 500 American multinational corporation that manufactures a wide range of consumer goods and some of the most recognizable CPG brands in the world.

Agency

One of the leading full-service media specialist companies offering brand-building results and business solutions for their marketing partners.

Need

Find media partner with premium brand-safe inventory to help drive awareness and engagement with leading CPG brand—and reach the right users efficiently.

Objectives

Boost brand awareness and engagement:

• Drive top-of-mind awareness
• Drive engagement with the client’s brand

Audience

Purposeful women: between the ages of 35 to 54

Campaign

Brand-safe display media (CPM) leveraging demographic, lifestyle, and interest data—8-week duration

Engagement Actions

• Ad interactions
• Website activity
• Coupon downloads
• Other interactions

Products Used

CPG Booster

Real-Time Brand Optimization

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