Rocket Fuel drives the most orders for a leading consumer technology company.

Results

• Drove 23x more product page hits than competing placements
• Generated the most orders: 88% more than the next highest partner
• Retargeting Booster generated a CTR 25% higher than other partners on the campaign plan

Advertiser

A leading hard-disk-drive and storage solutions company that has been at the forefront of the storage industry for over 30 years and at the heart of how the world creates, distributes, shares, and enjoys digital content.

Agency

R2C Group, San Francisco
America’s largest independent direct-response agency with a client list that spans blue chip, Fortune 100 companies, and the nation’s most successful direct-marketing brands.

Need

Find agile media partner that can ramp quickly and help boost portable storage solution sales by building a custom audience segment tailored to specific campaign objectives.

Objectives

• Boost awareness and consideration for data-storage products
• Drive online orders

Audience

• High-tech content buffs (male, young, single)
• Data nomads (travel with data, take presentations with them on business trips, etc.)

Campaign

Display media with emphasis on cost per action (CPA)

Engagement Actions

• Ad interactions
• Website activity
• Coupon downloads
• Other interactions

Products Used

Rocket Fuel for Audience

Retargeting Booster

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