Rocket Fuel maximizes reach of home bakers, drives product trial & boosts offline sales.

CPG: Cake Mix
CPG: Cake Mix results

Objective

  • Boost engagement, cake mix recipe views, and product trial within target audience
  • Drive qualified traffic to client’s web site
  • Reach home baking enthusiasts at scale

Campaign

  • Reach frequent bakers through in-banner surveys and optimize with look-alike models boosted by ongoing KN Dimestore survey results
  • Use Nielsen NetEffects to validate campaign ROI & offline sales lift

Results

Offline Sales

  • Generated 14% sales lift for leading cake and brownie mix brand
  • Drove short-term sales impact – ROI of 2.62:1* in offline sales

Audience Engagement

  • Audience composition index increased from 500 to 750 over course of campaign
  • Recipe view rate and CTR tripled over course of campaign to 8x goal

Notes:

*BACS of 100 is the average baking enjoyment score of the online U.S. population (BACS of 150 represents 50% higher awareness over the online U.S. population).
*Offline sales lift based on Nielsen NetEffects data.

Products Used

CPG Booster

Real-Time Brand Optimization

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