Rocket Fuel maximizes reach of home bakers, drives product trial & boosts offline sales.
- Boost engagement, cake mix recipe views, and product trial within target audience
- Drive qualified traffic to client’s web site
- Reach home baking enthusiasts at scale
- Reach frequent bakers through in-banner surveys and optimize with look-alike models boosted by ongoing KN Dimestore survey results
- Use Nielsen NetEffects to validate campaign ROI & offline sales lift
- Generated 14% sales lift for leading cake and brownie mix brand
- Drove short-term sales impact – ROI of 2.62:1* in offline sales
- Audience composition index increased from 500 to 750 over course of campaign
- Recipe view rate and CTR tripled over course of campaign to 8x goal
*BACS of 100 is the average baking enjoyment score of the online U.S. population (BACS of 150 represents 50% higher awareness over the online U.S. population).
*Offline sales lift based on Nielsen NetEffects data.
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