Rocket Fuel produced the highest lift in purchase intent for leading pizzeria-style frozen pizza.

Results

Rocket Fuel was extremely successful in using Real-Time Brand Optimization to achieve very high ad effectiveness.

• Highest percentage of positive responses in the control group: 18.4%.
• Rocket Fuel hit the target audience with the highest composition.
• Highest lift in purchase intent: over 7%—a notable achievement, given that Rocket Fuel already had the highest control baseline.
• About 1 in every 5 users Rocket Fuel reached was likely to purchase the brand’s products.

Objective

Find a media partner who can:

• Increase purchase Intent
• Boost sweepstakes entries and coupon downloads

Audience

• Women 25 to 54, with children 18 and under
• Pizza delivery consumers

Actions

Rocket Fuel partnered with Vizu to determine Real-Time Brand Optimization (RTBO) effectiveness via survey question responses:

• Layered in-market, demographic, social psychographic and interest data on audiences with high propensities to convert.
• Leveraged retargeting to bring back lost prospects wherever they were on the web.

Products Used

CPG Booster

Real-Time Brand Optimization

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