Rocket Fuel produced the highest lift in purchase intent for leading pizzeria-style frozen pizza.
Rocket Fuel was extremely successful in using Real-Time Brand Optimization to achieve very high ad effectiveness.
- Highest percentage of positive responses in the control group: 18.4%.
- Rocket Fuel hit the target audience with the highest composition.
- Highest lift in purchase intent: over 7%—a notable achievement, given that Rocket Fuel already had the highest control baseline.
- About 1 in every 5 users Rocket Fuel reached was likely to purchase the brand’s products.
Find a media partner who can:
- Increase purchase Intent
- Boost sweepstakes entries and coupon downloads
- Women 25 to 54, with children 18 and under
- Pizza delivery consumers
Rocket Fuel partnered with Vizu to determine Real-Time Brand Optimization (RTBO) effectiveness via survey question responses:
- Layered in-market, demographic, social psychographic and interest data on audiences with high propensities to convert.
- Leveraged retargeting to bring back lost prospects wherever they were on the web.
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