Rocket Fuel drives brand awareness & sales for hair care product launch.
Rocket Fuel’s use of their Real-Time Brand Optimization product resulted in very high targeting effectiveness:
Drove video ads to targeted segments, resulting in 70% video completion rate by the end of the campaign.
Successfully targeted ads to audience segments that were 40% more likely to be former users of competitor’s brand.
- Drove insightful learning about former users of competitor’s brand.
Find a media partner who can:
- Drive top of mind awareness and engagement with target audience.
- Conquest competitive brands and boost switch to advertiser's products.
- Increase targeting effectiveness over time.
- Women 18 to 49
- Former disgruntled and current users of a competitor’s product line.
- Online survey combined with Real Time Brand Optimization to maximize video and display targeting effectiveness.
- Layered in-market, social psychographic, and purchase intent data.
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