Rocket Fuel drives qualified leads for major education system.
Consistently a top-performing partner:
- Beat eCPI goal by more than 50%
- Helped grow original campaign spend to more than $1MM+ and five-plus contract renewals
One of the largest degree-granting higher-education systems in North America that provides high-quality, career-oriented associate, bachelor’s, and master’s degree programs to more than 80,000 students at 90+ locations and through the university’s online delivery.
A leading full-service media specialist company heralded as one of the first media companies to consistently deliver industry-first initiatives and products. The company’s long-standing client partnerships include some of the world’s leading marketers.
Reach large numbers of in-market prospects for a variety of national online and regional brick-and-mortar programs.
Boost qualified leads:
- Drive qualified leads to the admissions application at a competitive cost-per-inquiry (CPI)
Two distinct audience segments:
- Adults 18 to 49 with some or no college, in market for undergraduate programs
- Adults 21 to 54 with a college degree, in market for MBA and professional programs
Layered in-market, demographic, social psychographic and interest data on audiences with high propensities to convert through targeted digital display media (CPM) over four months. Leveraged retargeting to bring back lost prospects wherever they were on the web.