Rocket Fuel drives qualified leads for major education system. |
Results
Consistently performed as the top-performing partner:
- Beat eCPI goal by more than 50%
- Consistent performance helped grow original campaign spend to more than $1MM+ and 5+ contract renewals
Advertiser
One of the largest degree-granting higher education systems in North America that provides high-quality, career-oriented associate, bachelor’s and master’s degree programs to more than 80,000 students at 90+ locations and through the University’s online delivery.
Agency
A leading, full-service media specialist company heralded as one of the first media companies to consistently deliver industry-first initiatives and products. The company’s long-standing client partnerships include some of the world’s leading marketers.
Need
Find a partner who can reach large numbers of in-market prospects for a variety of national online and regional brick-and-mortar programs.
Objectives
Boost qualified leads:
- Drive qualified leads to the admissions application at a competitive cost-per-inquiry (CPI)
Audience
Two distinct audience segments:
- Adults 18-49 with some or no college, in market for undergraduate programs
- Adults 21-54 with a college degree, in market for MBA & professional programs
Campaign
Layered in-market, demographic, social psychographic and interest data on audiences with high propensities to convert through targeted digital display media (CPM) over 4 months. Leveraged retargeting to bring back lost prospects wherever they were on the Web.