Rocket Fuel outperforms Google and Facebook, and Evolution Robotics cleans up with a 29% lower CPC and a strong CTR

Advertiser

Pasadena, California-based Evolution Robotics (ER) specializes in robotic cleaning products that utilize computer vision, localization, and autonomous navigation technologies. When ER decided it really needed to drive awareness for its new product, the Mint Cleaner, as well as find out exactly who their customers are, they turned to Rocket Fuel, Facebook, and Google. In the end, Rocket Fuel’s results proved superior to anyone else’s.

Campaign goals

•    Drive awareness
•    Gain audience insights (discover who is interacting with their brand, psychographics)
•    Drive website traffic
•    Attain lowest possible CPC

Audience

•    Campaign created to identify who the Mint Cleaner audience really is

Advertiser challenges

•    They didn’t know their online audience
•    Very little brand awareness for the new Mint product
•    Product skepticism

Productive content categories

•    Business News
•    Health
•    Fashion & Style
•    Personal Care
•    Consumer Electronics

Rocket fuel usage results

•    CPC dropped 29% from $0.96 to $0.68 in six weeks
•    Provided extremely strong CTR, driving close to 22K clicks in six weeks
•    RF Insights package provided into campaign performance and audience makeup

Why Rocket Fuel?

•    Detailed audience-insight capabilities
•    Exceptional performance efficiencies and ability to scale
•    A full staff of vertical experts

Products used

•    Audience Booster
•    Boosted Retargeting

Want more information? Share a little and we'll get right back to you