Rocket Fuel boosts awareness and sales for leading European skincare brand.
Drove eCPA down while generating revenue from an audience that was unfamiliar with the brand.
The number 1 skincare brand in European pharmacies championed a new vision of cosmetics through its founding idea: Target beauty by making health the focal point. It offers a diverse range of allergy–tested products that use the latest ingredient innovations from dermatological research.
A full–service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.
- CTR was highest mid-week, lowest 3 a.m. to 6 a.m.
- Non–product specific creative had 15% higher CTR, and 2x better conversion rate
Drive sales of new–to–market women’s skincare line and increase brand awareness in U.S. by building a custom beauty and skincare audience segment.
- Boost online sales among U.S. audience
- Build brand awareness, trial, and affinity
Females 18 to 65, educated, $70K+ HHI, concerned about skincare
Display media with data–driven targeting
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