Rocket Fuel boosts awareness and sales for leading European skincare brand.

Results

Drove eCPA down while generating revenue from an audience that was unfamiliar with the brand.

Advertiser

The number 1 skincare brand in European pharmacies championed a new vision of cosmetics through its founding idea: Target beauty by making health the focal point. It offers a diverse range of allergy–tested products that use the latest ingredient innovations from dermatological research.

Agency

A full–service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.

Insights

• CTR was highest mid-week, lowest 3 a.m. to 6 a.m.
• Non–product specific creative had 15% higher CTR, and 2x better conversion rate

Objectives

Drive sales of new–to–market women’s skincare line and increase brand awareness in U.S. by building a custom beauty and skincare audience segment.

• Boost online sales among U.S. audience
• Build brand awareness, trial, and affinity

Audience

Females 18 to 65, educated, $70K+ HHI, concerned about skincare

Campaign

Display media with data–driven targeting

Products Used

Rocket Fuel for Audience

Retargeting Booster

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