Rocket Fuel boosts awareness and sales for leading European skin care brand. |
Results
Drove eCPA down while generating revenue from an audience that was unfamiliar with the brand.
Advertiser
The No. 1 skin care brand in European pharmacies that has championed a new vision of cosmetics through its founding idea: target beauty by making health the focal point. It offers a diverse range of allergy–tested products that use the latest ingredient innovations from dermatological research.
Agency
A full–service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.
Insights
- CTR was highest mid-week, lowest 3am–6am
- Non–product specific creative had 15% higher CTR, and 2x better conversion rate
Objectives
Drive sales of new–to–market women’s skin care line and increase brand awareness in U.S. by building a custom beauty and skin care audience segment.
- Boost online sales among U.S. audience
- Build brand awareness, trial and affinity
Audience
Female 18–65, educated, $70K+ HHI, concerned about skin care
Campaign
Display media with data–driven targeting