Rocket Fuel drives the most revenue for a leading global hotel brand. |
Results
Top revenue driver & one of the top conversion rates:
- Beat cost-per-booking goal by more than 50%
Advertiser
One of the leading global hotel brands with over 400 locations in over 70 countries. Its first-class and full-service hotels deliver a vibrant and engaging experience characterized by a unique service philosophy.
Agency
A full-service digital marketing company with offices in Europe, South America, and across the United States. This company brings a practical approach to their wide range of capabilities — digital and traditional marketing, emerging media, experience planning and creative, technical development and media planning and buying.
Objectives
Reach large numbers of in-market prospects to boost business travel bookings:
- Drive hotel booking at a competitive cost-per-booking
Audience
- Business travelers
- Business owners
Campaign
Display media with targeting for behavioral, in-market buyer and purchase intent and bizographic data. Leveraged retargeting to bring back lost prospects wherever they were on the Web.