Rocket Fuel drives the most revenue for a leading global hotel brand.

Hotel & Resort: Business
Hotel & Resort: Business results

Results

Top revenue driver and one of the top conversion rates:

  • Beat cost-per-booking goal by more than 50%

Advertiser

One of the leading global hotel brands with over 400 locations in over 70 countries. Its first-class and full-service hotels deliver a vibrant and engaging experience characterized by a unique service philosophy.

Agency

A full-service digital marketing company with offices in Europe, South America, and across the United States. This company brings a practical approach to its wide range of capabilities—digital and traditional marketing, emerging media, experience planning and creative, technical development, and media planning and buying.

Objectives

Reach large numbers of in-market prospects to boost business travel bookings:

  • Drive hotel booking at a competitive cost-per-booking

Audience

  • Business travelers
  • Business owners

Campaign

Display media with targeting for behavioral, in-market buyer and purchase intent and bizographic data. Leveraged retargeting to bring back lost prospects wherever they were on the web.

Products Used

Hotel Casino Booster

Rocket Fuel for Audience

Retargeting Booster

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