Rocket Fuel drives reservations and boosts per-night revenue for leading Las Vegas Strip hotel.

Hotel & Resort: Leisure
Hotel & Resort: Leisure results

Results

  • Exceeded client’s eCPA goals by 75%
  • Drove eCPA down over 10x while scaling bookings

Advertiser

A leading global developer of destination properties (integrated resorts) in the heart of the Las Vegas Strip. These hotels rank among the world’s best resort destinations and feature premium accommodations, world-class gaming and entertainment, shopping, nightlife, convention and exhibition facilities, celebrity chef restaurants, and many other amenities.

Need

Find a partner who can reach a large number of in-market prospects—primarily new ones—to boost hotel room bookings and improve cost-per-night reservations.

Objectives

  • Drive hotel room reservations
  • Lift per-night revenue by increasing the average length of stay

Audience

Adults over 21 years old in-market for hotel casinos

  • In-market: Saturday night stays, Las Vegas hotels, package deals
  • Lifestyle: Spa mavens, big spenders, biz travelers
  • Behavior: Past stay, brand conquesting, site actions, browsing behaviors
  • Geography: Feeder and drive markets, specific DMAs

Campaign

Display media with targeting tactics based on geographic, lifestyle, and in-market behavioral attributes

  • Geo-based targeting
  • Competitive brand conquesting

Products Used

Hotel Casino Booster

Rocket Fuel for Audience

Retargeting Booster

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