Rocket Fuel drives reservations and boosts per night revenue for leading Las Vegas Strip hotel. |
Results
- Exceeded client’s eCPA goals by 75%
- Drove eCPA down over 10x while scaling bookings
Advertiser
A leading global developer of destination properties (integrated resorts) in the heart of the Las Vegas Strip. These hotels rank among the world’s best resort destinations and feature premium accommodations, world-class gaming and entertainment, shopping, nitelife, convention and exhibition facilities, celebrity chef restaurants, and many other amenities.
Need
Find a partner who can reach a large number of in-market prospects – primarily new ones – to boost hotel room bookings and improve cost per night reservations.
Objectives
- Drive hotel room reservations
- Lift per night revenue by increasing the average length of stay
Audience
Adults over 21-years-old in-market for hotel casinos
- In-market – saturday night stays, Las Vegas hotels, package deals
- Lifestyle – Spa mavens, big spenders, biz travelers
- Behavior – Past stay, brand conquesting, site actions, browsing behaviors
- Geography – Feeder & drive markets, specific DMAs
Campaign
Display media with targeting tactics based on geographic, lifestyle, and in-market behavioral attributes
- Geo-based targeting
- Competitive brand conquesting