Rocket Fuel drives reservations and boosts per-night revenue for leading Las Vegas Strip hotel.
- Exceeded client’s eCPA goals by 75%
- Drove eCPA down over 10x while scaling bookings
A leading global developer of destination properties (integrated resorts) in the heart of the Las Vegas Strip. These hotels rank among the world’s best resort destinations and feature premium accommodations, world-class gaming and entertainment, shopping, nightlife, convention and exhibition facilities, celebrity chef restaurants, and many other amenities.
Find a partner who can reach a large number of in-market prospects—primarily new ones—to boost hotel room bookings and improve cost-per-night reservations.
- Drive hotel room reservations
- Lift per-night revenue by increasing the average length of stay
Adults over 21 years old in-market for hotel casinos
- In-market: Saturday night stays, Las Vegas hotels, package deals
- Lifestyle: Spa mavens, big spenders, biz travelers
- Behavior: Past stay, brand conquesting, site actions, browsing behaviors
- Geography: Feeder and drive markets, specific DMAs
Display media with targeting tactics based on geographic, lifestyle, and in-market behavioral attributes
- Geo-based targeting
- Competitive brand conquesting
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