Rocket Fuel brings high-tech digital smarts to high fashion retailer Lord & Taylor. |
Results
- Delivered ROI that was 3.6 times greater than client's goal.
- Reduced effective CPA by 73%.
Advertiser
Since 1826, Lord & Taylor has built a reputation for service, for quality, and most of all, for style. By creating a unique mix of the latest trends and the timeless classics, we have become the favorite store of generations of shoppers.
Agency
Morpheus Media is New York-based full-service provider of interactive marketing solutions to Fortune 500 companies and those aspiring to land on that list.
Need
Find technology driven media partner to help boost women's fashion sales by building a custom fashion segment tailored to specific campaign objectives.
Objectives
Boost online sales for fashion apparel, & accessories:
- Drive traffic to client’s branded online store
- Aggressive ROI goal
- Boost online sales among target demographic
- Build brand engagement and affinity
Audience
Target the Northeast region for women, 30+
Our Technology Works: The Rocket Fuel Difference
Progressive Optimization incorporates client activity, sites, behaviors, time of day, geographies, demographics and more.
Geography: High Points
Among DMAs with most volume – NY, DC, and Hartford shined
Efficiency Potential: Optimizing by IAB ad unit size
(160 x 600) & (300 x 250) performed 40%+ better than (728 x 90)
Most Productive Days of Week
Midweek out performed weekend: Tues. and Wed. converted well/avoid Thurs.
