Rocket Fuel reduces CPA for Lufthansa's online ticket sales nearly 50%, increases conversions by 11%
The Lufthansa Group is the world's largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.
- Sell airline tickets
- Attracting attention in a crowded online marketplace
- Air travelers
Rocket Fuel usage results
- Reduced CPA close to 50%
- Increased conversions 11%
Why Rocket Fuel?
- Rocket Fuel auto-tuned audience and context to maximize engagement
- Scaled best-performing segments
- Drove quality engagements, optimized ticket purchases
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