Rocket Fuel reduces CPA for Lufthansa's online ticket sales nearly 50%, increases conversions by 11%

Saves nearly 50%
Saves nearly 50% results

Advertiser

The Lufthansa Group is the world's largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.


Campaign goal

  • Sell airline tickets


Advertiser challenges

  • Attracting attention in a crowded online marketplace


Big Data audience discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Lufthansa Group? They tend to be:

  • Air travelers


Rocket Fuel usage results

  • Reduced CPA close to 50%
  • Increased conversions 11%


Why Rocket Fuel?

  • Rocket Fuel auto-tuned audience and context to maximize engagement
  • Scaled best-performing segments
  • Drove quality engagements, optimized ticket purchases


Products used

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