Rocket Fuel reduces CPA for Lufthansa's online ticket sales nearly 50%, increases conversions by 11%

Soaring Savings results

Advertiser

The Lufthansa Group is the world's largest airline group, and together with its partners serves over 450 destinations in more than 120 countries. New York-based Mindshare has a strong presence in Europe, and a clear understanding of how to handle the technological challenges facing its online clients.


Campaign goal

  • Sell airline tickets


Advertiser challenges

  • Attracting attention in a crowded online marketplace


Audience

  • Air travelers


Rocket Fuel usage results

  • Reduced CPA close to 50%
  • Increased conversions 11%


Why Rocket Fuel?

  • Rocket Fuel auto-tuned audience and context to maximize engagement
  • Scaled best-performing segments
  • Drove quality engagements, optimized ticket purchases


Products used

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