Rocket Fuel Boosts brand engagement and drives sales for major luxury fashion brand. |
Results
Exceeded goals and improved throughout campaign:
- Delivered eCPA that was 61% less than the client’s goal.
- Continuously improved ROI during the campaign – resulting in more than 3x improvement over the run of the campaign.
Advertiser
Luxury fashion brand best known for their signature leather goods.
Agency
Morpheus Media
Objective
Find technology driven media partner to help boost women’s and men’s fashion sales, by building a custom fashion segment tailored to specific campaign objectives.
- Boost online sales for fashion apparel, and accessories
- Drive traffic to client’s branded online store
- Meet aggressive ROI goal
- Build brand engagement and affinity