Rocket Fuel boosts sales and brand engagement for one of the world’s top suppliers of PCs.

Technology: PCs
Technology: PCs results

Results

  • Highest revenue-producing partner on the campaign
  • Delivered most qualified audience at scale

Successfully scaling up performance and becoming an increasingly important partner

Advertiser

One of the world’s top suppliers of personal computers. The company offers a broad range of technology products for the consumer, education, enterprise, and government sectors.

Agency

New York-based agency bringing together the best digital expertise by building new technologies and working with world-class technology partners.

Need

Find technology partner to help boost technology product sales and brand engagement by building custom small business buyer and consumer segments tailored to specific campaign objectives and ROI goals.

Objectives

Boost sales for personal computer supplier:

  • Drive traffic to advertiser’s online store
  • Generate immediate ROI and hit metrics based on CPA and average spend goals per shopper

Audience

In-market small and medium businesses, and consumers shopping for personal computers and technology products

Campaign

Display media with specific product-focused messaging targeted for both B2B and consumer markets

Products Used

Rocket Fuel for Audience

Retargeting Booster

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