Rocket Fuel doubles ROI for a leader in quick service restaurants. |
Results
- Rocket Fuel achieved a $.50 eCPA against a goal of $1 – effectively doubling expected ROI
- Client tripled initial campaign budget
Advertiser
One of the word’s most recognized leaders in quick-service restaurants operating a network of company-owned and franchise-owned stores in the United States and international markets.
Agency
A major global media network of nearly 6,000 people in 82 countries and a significant presence in every major market with one aim: to make their clients’ brands more famous and more profitable.
Need
Find technology and media partner to drive revenue and restaurant traffic at large scale leveraging brand-safe inventory.
Objectives
Boost sales and promote new brand positioning:
- Drive online orders through the advertiser’s Web site
- Build awareness around new brand positioning
Audience
- Primary target: In-market for fast food
- Secondary target: Frequent buyers of fast food & delivery services
Campaign
Brand-safe display media targeted to likely converters using day of week, time of day and third-party behavioral and intent data