Rocket Fuel drives purchase intent for innovative smartphone among 1.5 million consumers.

Results

Rocket Fuel ‘s campaign for the new smartphone drove a 207% lift in purchase intent among 1.5MM consumers, as measured by Vizu, and also met CTR objectives.

Key Findings: Survey results also discovered that audience segments who clicked the most were not the same segments who became interested in purchasing the product.

Objective

Drive large-scale purchase intent for the innovative smartphone while maintaining a cost-effective CPC (proxy for engagement).

Plan

Campaign used Rocket Fuel for Brands with Real-Time Brand Optimization, an in-banner survey methodology used to measure and optimize to lift in consideration in real time.

Products Used

Real-Time Brand Optimization

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