Rocket Fuel boosts downloads and registrations for leading Internet video and voice-software company.

Results

• Quick learning drove eCPA down to client goal while increasing impression volume
• Rocket Fuel technology uncovered insights about the core audience to help future campaigns

Advertiser

Leading Internet software company that enables the world’s conversations over the web. Millions of individuals and businesses use this service to make free video and voice calls, send instant messages, and share files with other users.

Agency

Pioneering integrated-marketing agency with one simple mission: Find the right solution for the marketing challenge—not just “any” solution.

Need

Find technology partner to help cost-effectively drive downloads and registrations by building a custom Internet communications segment tailored to specific response-driven campaign objectives.

Objectives

• Boost downloads and usage of software
• Drive traffic to advertiser’s website
• Generate high volume of downloads and usage
• Focus on media and cost efficiencies

Audience

Internet communications intenders, including:

• In-market long-distance callers
• Foreign language speakers
• Residents of U.S./Canada

Campaign

Display media with emphasis on download and trial

Products Used

• Rocket Fuel for Audience
• Retargeting Booster

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