Rocket Fuel boosts flight bookings in key markets for major US airline.
- Rocket Fuel was the top performer among six partners
- CPA was 81% lower than client’s goal for flight bookings
Find a media partner who can help drive online ticket sales, and target people who will use a specific credit card (co-branding partner for the campaign) to purchase their flight.
- In-market airline shoppers, holiday travelers, last minute travelers, business travelers and vacation travelers
- Users who will purchase their flight with a specific co-branding partner’s credit card
- DMAs: Pennsylvania, Charlotte, Phoenix, Chicago, Boston, Washington DC, Baltimore, Los Angeles, and San Francisco
- Adults 18 to 54
- Display media with layered targeting based on demographic, geographic, lifestyle behavioral, and in-market attributes
- Audience “look-alike” targeting to maximize scale and reach
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