Rocket Fuel drives brand engagement for industry leading video game manufacturer.

Results

• Quick learning helped us finish second out of seven other ad networks
• Exceeded campaign average in both CTR and CPA

Advertiser

Industry-leading Video-game Manufacturer

Agency

R2C Group, San Francisco
America’s largest independent direct response agency with a client list that spans blue chip, Fortune 100 companies, and the nation’s most successful direct marketing brands.

Objectives

Drive traffic to landing page

Audience

Moms with kids

Campaign

Display media with emphasis on cost per action (CPA)

Products Used

Rocket Fuel for Audience

Retargeting Booster

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