Rocket Fuel pumps up online sales for major women's fitness brand.

Women’s Fitness
Women’s Fitness results

Results

  • Exceeded client's ROI goal by 72.5%

Advertiser

Major women’s fitness apparel brand

Agency

Well-known full-service interactive agency with offices throughout the world.

Need

Find high-ROI media partner with premium brand-safe inventory to help drive women's fitness apparel sales during summer shopping season.

Objectives

Boost online sales for women's active lifestyle apparel:

  • Drive traffic to client’s branded online store
  • Aggressive ROI goal for a high multiple of online sales for every dollar spent
  • Boost online sales among target demographic
  • Build brand engagement and affinity

Audience

Women (fitness intenders and in-market shoppers)

Campaign

Display media with emphasis on sales revenue lift generated by online campaign

Insights

ROI Performance Over Time: Exceeded ROI goal by 72.5%

Average Daily Order Size: Grew by 20% over run of campaign

Conversions Cluster Around 24-hour Periods: 80% of conversions happen within four days of first impression

Products Used

Rocket Fuel for Audience

Retargeting Booster

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