Rocket Fuel pumps up online sales for major women's fitness brand. |
Results
- Exceeded client's ROI goal by 72.5%
Advertiser
Major Women’s Fitness Apparel Brand
Agency
Well-known full service interactive agency with offices throughout the world.
Need
Find high-ROI media partner with premium brand-safe inventory to help drive women's fitness apparel sales during Summer shopping season.
Objectives
Boost online sales for women's active lifestyle apparel:
- Drive traffic to client’s branded online store
- Aggressive ROI goal for a high multiple of online sales for every dollar spent
- Boost online sales among target demographic
- Build brand engagement and affinity
Audience
Women (fitness intenders & in-market shoppers)
Campaign
Display media with emphasis on sales revenue lift generated by online campaign
Insights
ROI Performance Over Time: Exceeded ROI goal by 72.5%
Average Daily Order Size: Grew by 20% over run of campaign
Conversions Cluster Around 24-hour Periods: 80% of conversions happen within 4 days of first impression
