Rocket Fuel pumps up online sales for major women's fitness brand.
- Exceeded client's ROI goal by 72.5%
Major women’s fitness apparel brand
Well-known full-service interactive agency with offices throughout the world.
Find high-ROI media partner with premium brand-safe inventory to help drive women's fitness apparel sales during summer shopping season.
Boost online sales for women's active lifestyle apparel:
- Drive traffic to client’s branded online store
- Aggressive ROI goal for a high multiple of online sales for every dollar spent
- Boost online sales among target demographic
- Build brand engagement and affinity
Women (fitness intenders and in-market shoppers)
Display media with emphasis on sales revenue lift generated by online campaign
ROI Performance Over Time: Exceeded ROI goal by 72.5%
Average Daily Order Size: Grew by 20% over run of campaign
Conversions Cluster Around 24-hour Periods: 80% of conversions happen within four days of first impression
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